Marketing

TOP 10 INFLUENCER MARKETING TRENDS OF 2021

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If you’re struggling to keep up with the latest influencer marketing trends, don’t worry you have come to the right place. Influencer marketing is already a big industry and it is only getting bigger. Social media is constantly updating with the latest technology; content creation is much harder nowadays than it was early on. 

The content, and approach with every brand are different because it depends on their audience what they like to see. To maximize the reach of influencers, the creators strategize according to the brands, followers,  and their consumers.

The e-commerce universe is getting stronger day by day, as entrepreneurs come up with new ideas for their startups, they rely upon influencer marketing to scale up their new venture. 

2021 has brought lots of hope and creative content for the industry because life is now almost back to normal. Influencers are not stuck in their homes anymore. Influencer marketing still earned 46% more profit than other advertising methods.

Online earning is becoming easier because of opportunities like this. People have so much to access on social media, they pretty much can do anything they want in the comfort of their homes.

Here are some of the latest trends you need to follow if you are an Influencer in 2021:

1) COMPANIES INTERESTED IN ONGOING PARTNERSHIPS

Companies and influencers work together for long-term, ongoing tasks as opposed to a one-off partnership. There are a couple of motives for this shift. If you need to capitalize on this influencer advertising and marketing trend, we propose advertisements on different platforms. 

 It can also help to group with an influencer advertising and marketing community to offer yourself a few legitimacies.

2) INCREASE IN INFLUENCER COLLABORATIONS

The trend of influencer marketing has specified that by 2021, the connections and collaborations will be laid off amongst influencers. There are influencer networks that are seeking methods to grow influencer marketing campaigns and earn extra money this way.

3) INCREASE IN VIDEO CONTENT

People simply love video. With the growing fame of TikTok and other short video creation platforms along with the creation of Instagram Reels, we are going to be seeing extra video content than ever.

Plus, IGTV is simply sitting there, Instagram is waiting to let out the ad revenue that everybody is waiting for when they stop testing and permit the ads to go live.

4) NEW SPONSORSHIP OPPORTUNITIES

Now we have new possibilities for influencer marketing and company sponsorships via social commerce. Shoppable videos and posts have created a new customer experience from influencer content to brand channels. In 2021, influencers should continue this trend and seek partnerships with brands that want this type of content which will eventually generate more revenue for their business.

Sponsorship

5) PAID ADVERTISING KEY TO MORE MONEY

The paid ads are typically not utilized in conjunction with influencer marketing campaigns. Using the built-in features of Instagram Ads or other social media platforms that help target an authentic audience, brands are going to be able to obtrude high-quality influencer content to those that care about seeing it, without counting on social media algorithms to make it happen.

6) DECREASE CELEBRITY INFLUENCERS

The celebrities came across distanced from the reality and worries that people were facing and a fair number of celebrities highlighted it instead of letting it go. All such differences between the celebrities will help the authentic influencers to get further chances to shine and to get more opportunities.

7) PERSONALIZATION AND QUALITY CONTENT 

The audience looks for a human factor, and this could be performed with the help of influencers that constantly interact with their followers. Whether it’s Q&A’s, requesting feedback, or simply providing their followers with content that is tailored to their needs.

Personalize content

Influencers that carry personalized and quality content elements in their social media have more active followers. Furthermore, collaborate frequently to have a better engagement that helps in making the campaign more successful.

8) MORE CONSISTENCY 

Influencers need to be more consistent and precise, so the followers are always engaging with them. Brands don’t like to spend their money or to partner with influencers who go MIA (Missing In Action) for days.

9) STANDING UP FOR A CAUSE

People expect influencers to stand up for a social cause like #MeToo  #BlackLivesMatter.

Social activism will increase more social media users, who want more influencers from the same race/religion/background to be in the spotlight. The influencer world is more diverse in 2021.

10) FOCUS ON DAY TO DAY CONTENT 

The no edit/no makeup trends will get more highlighted because it depicts the life of ordinary people. Nobody is all glammed-up all the time. Influencers should create content on the struggle they go through in their daily lives to resemble their followers. 

TOP 10 FILMS/SERIES ON INFLUENCER MARKETING

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By 2022, influencer marketing will become a $15 billion worth industry. Influencer marketing is one of the powerful tools in the world right now. Millions of people make everyday purchasing decisions based on the opinions of their favorite influencers. In addition, one chooses an individual, especially with dedicated social media. Moreover, it must indeed be furthermore within a business niche to endorse products and legacy.

endorsement

Source: CNN

The entertainment industry has also jumped on the bandwagon by doing promotions of the movies. Done this far with the help of Instagram influencers. Many films and series are also starring famous influencers to make them more successful. Influencer marketing is a great marketing strategy because folks trust them. People are willing to do anything to see their favorite social media stars on the big screen.

Influencer Marketing

Source: Deccan Herald

The followers are interested in the influencer’s daily life, what they wear, what they eat, what products they are endorsing, and what type of movies/TV shows they are binge-watching. This level of curiosity is the dream opportunity for social media marketers to sell and market their products through influencer marketing. One movie recommendation coming from the influencer will boost up the viewership by 80%. The amount of trust and following they have is perfect for social media marketing.

Social media marketing

Source: TV Line

The entertainment industry uses influencer marketing and sponsoring endorsements in the movies because it is more effective and less expensive. Moreover, research has also proved that social media, in particular, is corrupting our lives. Furthermore, on the other hand, people suffer from psychological disorders. In addition, it is due to insecurities and peer pressure to fit indeed with the standards of social media.

Here are some movies based on Influencer marketing and endorsements:

1) THE AMERICAN MEME

Influencer movie

Source: Netflix

This movie is based on the reality of social media influencers and the aspect of internet fame. However, it highlights influencer marketing, in particular, four social media celebrities. Besides, Paris Hilton, Brittany Furlan, Josh Ostrovsky. Moreover, Kirill Bichutsky also. Bichutsky talks casually about fame. In addition to this, he also talked about how many ways it has destroyed and disturbed relationships as well as mental health.

2) INGRID GOES WEST

Walee Social media

Source: The Hoya

Ingrid Goes West is a dark comedy. Ingrid, played by Aubrey Plaza, becomes obsessed with Taylor’s role played by Elizabeth Olsen, a social media influencer from Los Angeles. Taylor diaries her glitzy beachy life on social media like on Instagram.

 3) THE SOCIAL DILEMMA

Walee Influencer

Source: The Economic Times

A must-watch movie that reveals the truth of social media across the world. This movie portrays the shockwave of what goes on behind the camera of social media along with influencer marketing. Furthermore, a perception into how social media can be improved.

4) REALITY HIGH

Influencer Social media

Source: WordPress

It is a teen drama/comedy in particular. Accordingly, it is about a girl especially going through the social media fame rabbit hole. And she indeed consequently transforms into another person hence to fit in the social media standards.

5) DIE INFLUENCERS DIE

Influencer Market

Source: Amazon

A social media influencer targets a group of his followers into a late event at an abandoned movie studio where they come across a murderous clown. This movie portrays that people can do anything to get fame.

6) SWEAT  

Sweat is based on a fitness influencer. She has followers in thousands on social media. Sylwia, played by Magdalena Koleśnike, makes endorsement deals and has a photo spread in articles.

Influencer Ecommerce

Source: The Playlist

She and her followers start to share more frequently online. This makes the pressure built by the anxious sponsors and progressively obsessive fans make her confess her deepest insecurities. 

7) HE’S ALL THAT

First and above all, this film stars Addison Rae. Hence, she is one of the most followed TikTok stars, in particular. In addition, it’s indeed a great marketing strategy to star influencers in the movies.

Influencer Walee

Source: Q30 Television

In this film, Rae as Padgett Sawyer plays a social-media influencer who attempts to makeover one of the school’s outcasts. 

8) CLICKBAIT

This season depicts the negative aspect of social media, that with the wrong use and intentions social media can destroy lives, probably can kill someone.

Social media marketing

Source: RadioTimes

It is based on the idea of identity theft and catfishing people on social media. It revolves around the disappearance of a perfect husband and father, later found out to be a harasser and cheater. 

9) FYRE FRAUD FESTIVAL

This documented film is based on a destination music festival held in the Bahamas. It is visualized by entrepreneur cum scammer, Billy McFarland, and Ja Rule. They sell out pricey tickets in thousands with the promise of an extravagant festival filled with swimsuit models and beach chalets.

Celebrities Influencers

Source: Medium

The festival never happens, some influencers abuse their power to fill up their bank accounts. The greed to earn money never stops for some of them. Fyre gets promoted over an Instagram influencer campaign, with an initial boost by a publicity video that includes many celebrities. The chance to festivity with Instagram celebrities on a white-sand beach is appealing, and the festival rapidly sells 5,000 tickets.

The Fyre fiasco is the most obvious reminder in recent history that faking it on social media will always come back to bite you.

10) FAKE FAMOUS

Famous Influencer

Source: Disney+Hotstar

Indeed, an unreal social experiment. In addition, Fake Famous is the reality-based story of a social experiment. Furthermore, it unveils what’s happening that in particular is hidden behind influencer fame.

However, don’t forget to watch them and have an unusual experience yourself. Besides, also, learn about influencer marketing and if you have such quality, join Walee to earn.

TOP 6 GADGETS EVERY INFLUENCER SHOULD HAVE

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Being an influencer, content creator, or entrepreneur is a business itself. The content one delivers should have quality. And it has been becoming challenging with each passing day.

After YouTube and Facebook, influencers have engaged their followers on Instagram and TikTok. Once influencers upload the content, it is indeed admired by the followers. Furthermore, influencers, in particular, know how much hard work indeed they put in to deliver quality.

Source: Syed Muzamil Hasan Zaidi

Being the influencers on the social media platform, you will know how much you need support from gadgets to get content shot in a short period. On these social media platforms, one has to be efficient and quick for posting their content.  

Most of the influencers shoot content is from your phone. And you get appreciation and praise upon sharing the content. These efforts and appreciations require a good number of gadgets. One should own and upgrade their mobile equipment setup. The collection of gadgets will make your content worthwhile.

Source: Taimoor Salahuddin

Here is all that you need to know about essential gadgets to make exclusive content for your followers.

CARD WALLET

While making content either from a smartphone or a camera, obviously there is a memory card. It stores all the efforts from scratch of the content creator and the team. Somehow, one forgets to label the cards and where they have kept them in hurry.

Having a “card wallet” is the most essential equipment to success. It is handy and has pockets to contain memory cards and chips in categories. If you don’t have it, definitely make a purchase and without a doubt, it will save you from hassle either to find the card or to secure it.

LENS CAMERA HOOD

During the shoot, we encounter unnecessary light that lowers the quality of the content. And this may too happen if you are using extra light sources. To be free from such stray lights, your equipment needs to add a member, “lens camera hood.”

The use of a lens hood will stop stray light from coming onto your lens and create a lens flare. And sometimes stray lights give your images less contrast. Buy it, use it and see the benefits of the purchase.

MOBILE GRIP

Many times the influencers have faced screen damage nontheless shooting the content. For the sake of valuable content and the comfort of influencers and content creators, therefore smartphone grip came into existence.

It has been observed that the mobile grip is the most innovative and reliable equipment for shooting high-quality content with smartphones. One of the best inventions for professional video and for adding peripheral microphones, lights, or extra batteries. Clearly, It is a consistent and easy-to-use board for journalists, influencers, and content creators.

PORTABLE CHARGERS

The portable charger is a power bank with built-in cords for all kinds of smartphones. Particularly called a universal portable charger because the influencer can charge cameras and other digital gadgets with available ports.

The portable charger usually full charges for most devices in two hours. Moreover, it can easily be put behind the phone but also be slipped into one’s pocket.

SHOTGUN MIC

This microphone comes with stronger sound and cell devices. Using a high-frequency auditory tube gives a super clear audio sample to select out up sound from the course the camera is facing.

Source: Umar Khan

The shotgun mic might not hassle with some other distracting noise. With a pill installed at the shocks, it does not seize a great deal dealing with sound and the microphone housing has a wind protect the design.

SMARTPHONE STABILIZER

Often jolts are recorded when making content, as a result, the creator gets upset. No more to worry about. A smartphone stabilizer will absolutely be steadier than your hand.

The smartphone stabilizer absorbs all the jerks, instability, and unsteadiness. The stabilizer lets you move around freely and at your ease. It will remove shaky or shadowy footage to aid your videos to look the best. Furthermore, brushless motors are used that retain your smartphone or camera steady in particular during recording action shots.

If you have all these essential gadgets, you can be an influencer. Also, you can join Walee as an influencer and earn the money from your content.

Share your experience with the gadgets in the comments.

PANDEMIC AND THE RISE OF E-BUSINESS

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It is not a surprise anymore that the current pandemic has changed our lives drastically. From hygiene to lifestyle, it has altered everything. And when the lifestyle of even a definite community changes, it leaves an impression on commerce

Pandemic

Source: me.me

According to  R Cancello, “More than a third of people were able to positively reorganize their lives during the forced home confinement. It is worth disseminating information to preserve a healthy lifestyle even when confined at home.” 

Source: PubMed.gov

But here, we are not talking about a group of people, but the whole globe. Since now, we have turned into a global village because the best and safest way to connect with everyone is online

Work from home

Source: Bu.edu

According to the International Labour Organization, “Organizations that were previously familiar with teleworking, as well as organizations that have not experimented with teleworking before, were sending their employees home, creating the conditions for the most extensive mass teleworking experiment in history.”

Source: International Labour Organization’s Practical Guide

There was an impact on the business industry. After consideration in a matter of weeks only, the traffic from brick and mortar shops has shifted to e-shops. Today, we will discover the influence of lockdown on the world of e-commerce.

THE TOILET ROLL DEFICIT 

As stated by Science Daily, “In economics, hoarding is often explored in the context of savings. When consumer confidence is down, spending drops, and households increase their savings if they can, because they expect bad times ahead,” explains Professor Baddeley.

Remember how people were so clueless about how they will be able to buy their necessities and started hoarding? Most people had to search besides their local stores. And this brought them to search for all of it online. They searched at different platforms, all of the ways they had avoided earlier in fear of fraud.

Source: bintime.com

The complication is of the exhortations or regulations to work, one needs to have faith within our fellow citizens and in the government authorities that are equipping them. If people do not trust that the majority of others are going to play by these unorthodox and limited rules, they are unlikely to stick to them themselves.

A well-known example is the “tragedy of the commons,” firstly determined by shepherded animals overgrazing the lands. In certain conditions, those who run after their rational self-interest develop worse consequences for themselves than if they reacted on a basis of reciprocity, expecting the rest of the public to do the same.

Source: me.me

RISE OF ENTREPRENEURS

In a pandemic, everything was closing without prior warning. Hence,  various industries got hit. Thus, it ended in a loss when the companies could no longer manage the equation; downsizing began. 

Pandemic made companies allow many potential and well-deserving employees to resign. And then, one person was presumed to cover for three. They covered for three as were blessed to be at least employed. 

Entrepreneur Pandemic

Source: memes.com

Laying off employees is difficult in normal times; but amidst the Covid-19 global health crisis, the task is “emotionally and cognitively overwhelming,” according to Joshua Margolis, a professor at Harvard Business School.

Source: hbr.org 

All this made most of us realize how temporary our jobs are and how unstable only one line of income can be. No job was secure until and unless you are taking up more than your assigned responsibilities, Most of the employees have to work for extended hours and had no margin for breaks. And due to the pandemic, Some had to give up their jobs as they had no such facility at home to work for their employers. For small chunks of money with more targets, Some were demoted and some had to work. 

Pandemic Jobless

Source: memes.com

Such uncertainties and job insecurities lend some people towards entrepreneurship. A good number of entrepreneurs emerged during the lockdown. Most of them as expected were employees that were let go by their organization. They looked for the potential market. And worked on their social circle to spread the word and help them to survive the pandemic. 

“Among everyone who is becoming entrepreneurs, most of them are ex-employees, thinking that most of them had learned so much from their ex-companies — taking knowledge and any useful pieces of information for their next business. These ex-employees adored entrepreneurs very much. After becoming slaves for some corporations, getting rid of your bosses and becoming a boss in your own company is like a golden ticket to heaven,” according to Kenny Rivaldi.

Source: medium.com

Walee Pandemic

WALEE

With free time, principal savings, and the help of a platform like Walee, a range of prospective entrepreneurs emerged. Walee plays an active role and supports entrepreneurs. It has introduced numerous and diverse marketing campaigns related to all kinds of enterprises. Walee has made entrepreneurs improve themselves and their living standards. An affiliate program was introduced which made all this was made possible.

ALI GUL PIR – AUGUST’S FEATURED INFLUENCER

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From the fame of “Waderay ka beta” to “Karlay jo karna hai” Ali Gul Pir has become one of the most influential entertainers in Pakistan. Pir is an actor, comedian, content creator, influencer, rapper, and writer, or one can say a multi-talented personality who expresses society with creative content.

Ali Gul Pir portrays socially highlighted issues by his style of content creation and entertainment. The influencer has prosperously established himself from “Waderay Ka Beta” to “Ghareeban Ja Khwab” as one of the top recognized rappers of Pakistan. He endeavored into many fields correlated with the social media world.

In 2012, Ali Gul Pir earned the “Innovation Hero” award from Google for his exceptional content and influencing skills. The international presses like Al Jazeera, BBC, Dawn, Masala, and Tribune have published articles about Pir’s work.  

Walee had an exciting interaction with Ali Gul Pir during Walee’s Influencer Training Program. We are honored to work with such an artistic personality. We talked to Pir about his influencer journey and experience with Walee. 

Let’s see how our conversation went.

How did your influencer journey start?

It was decided after A levels, I will not pursue a degree in maths because I was not good at it. My elder brother suggested that I should go to a film degree program. I went to university and registered for the degree and then four years went by. Then, I did theatre for a couple of years, and it felt like an actor emerged in me. I did improv theatre, an assistant job in a production house for a year, and many other gigs. After struggling for one year, came “Waderay ka beta.” And this was my solo first attempt at doing something of my own. 

How do you plan and create your content?  

I don’t plan anything. I make videos based on how funny I find them. To make video content, I need to find it funny, and eventually, ideas strike for creativity. Wherever I travel, I carry my laptop, lights, and speakers to make my videos anywhere. 

Pir further added, There are still two to three videos in my vault that I found funny and want to create content later. I have saved them for the dry days like no viral videos, etc.” 

Do you get negative feedback or sentiments on your content?

Speaking of it, when I make political content, for instance, a parody of a political figure, the supporters get furious and dare me to make the content on the opposition leader. So when I do so, his supporters get upset. 

I did this song, “Tera Jism Meri Marzi” 90% of the men who followed my work hated it. And I got a lot of negative feedback from men who thought I was destroying family values. I just simply portrayed that it is her choice as it is her body. But I guess this is triggering for a lot of men. 

After “Waderay Ka Beta,” I would get emails and calls from the Sindh nationalist parties. That was the first time I experienced such calls and death threats. I thought acting will have no such cons.

Furthermore, for me, the key is not to care about what people think and do what makes you happy. If something is affecting you and you have to talk about it or make a song, do it. If it is coming from the heart, the feedback with, good or bad, does not matter.

How was your overall experience with Walee?

My experience was great. First of all, the platform, the setup was very high-tech. The website and the app were outstanding. The whole team was professional. For a content creator, the main thing is getting paid on time and, I did not have to call you for the payment as it was on time. 

While praising Walee, he added, “Around eight years back, after a couple of years in this industry, I hoped that one day, a platform would come up which would represent the digital influencers. When I started in 2012, and at that time being viral and getting a hundred thousand views on Youtube, that was the most viral one could get back then.”

He also added, “I remembered we worked with a brand, Unilever, for my song Taroo Maroo. We wanted integration and we argued for more than one month and convinced them for five hundred thousand for the video. It was a big deal then as people did not spend much on digital marketing. There are a lot of influencers now and they all do not know how to market themselves though they might know how to make content. In Pakistan, you have to do most of the work. But Walee is doing most of the job by signing people and taking care of the rest while the influencer stays focused on the content without worry.”

As content creators continue to evolve with more engaging content, we continue to provide them a platform where they can be noticed by brands and valued for their content.

Sign up on Walee today to connect your brand or business with the right influencers and make your brand reach the true audience.

Importance Of Entrepreneurship

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Look forward to establishing a business? Are you influenced to start a business? Or are you an entrepreneur? What is entrepreneurship? An influencer? Can you market brands? Could you run business ventures?

All this falls under the label of entrepreneurship. Difficult to understand as it is to pronounce? Entrepreneurship itself is a society. It is full of importance and opportunities in business and e-commerce.

Entrepreneurship?

Entrepreneurship is eagerness. It is the capability of an individual to run a new business. Entrepreneurship includes the design, plan, campaign, and execution of the business plan. Openness to risks and challenges for new business ventures is a vital quality.

Now, what does entrepreneurship do to the business? Well, entrepreneurship is about innovation. It is about productivity, taking over old inventions, new businesses, and new marketing campaigns.  It  brings the country economic benefit. Its startup can vary from small businesses to multinational companies.

Entrepreneur cum influencer

Rumsha Saad is based in Islamabad and is an influencer cum entrepreneur. She has fully utilized the advantages and concepts of entrepreneurship. Rumsha has gradually launched her business of pret attire and high heels. Her business is on e-commerce. She worked with Walee, the digital marketing platform in Pakistan.

Walee and Businesses

Walee is Pakistan’s first, largest, and fastest-growing marketing platform. It enables businesses to find, collaborate and pay influencers. The influencers market the brands and sell products, at scale. It has given a boost to new business and promoted numerous brands. Walee has made the phase of entrepreneurship easy by emerging various opportunities.

IMPORTANCE OF ENTREPRENEURSHIP

It is impossible to elaborate on all the features of entrepreneurship in a short blog. Anyhow, some of the significance of entrepreneurship are shared.

1. ENTREPRENEUR AND JOB OPPORTUNITES

Entrepreneurship generates job opportunities for unskilled individuals. A good number of hiring is done at the entry-level. The new business gives a platform to freshers to develop their skills and gain experience.

Opportunities are given to unskilled employees. It helps them, groom. And, after some experience, can get the opportunity from higher industries.

However, at Walee, new businesses get registered. Affiliates market the products and services. The more services and products sell, the more hiring opportunities will emerge.

2. STARTUP AND INNOVATION

Entrepreneurship possesses the potential to grow productivity and innovate. Entrepreneurs put pressure on current businesses, resulting in more productivity and efficiency. They can launch new market trends and knowledge. They will prevail in more and different platforms.

Entrepreneurship creates completely new industries by creating job opportunities, growth, and new customer options. And Walee is playing an active role. Walee supports entrepreneurship. It has introduced various and innovative marketing campaigns for all kinds of enterprises.

3. SOCIAL ENTREPRENEURSHIP

When the employment base is broad and diversified, society will grow. It will bring social changes. And promote opportunities such as higher education costs, improved sanitation conditions, and higher employment rates.

For instance, we can look for small companies that have begun to change society. There are many online learning platforms, such as Digiskills. They have designed applications to help individuals attain skills at home. Such companies have begun to change their learning methods and the learning environment.

Walee is essentially among pioneers in adopting new technologies that will eventually change society. These changes are related to improvements in lifestyle. It is about advanced thinking, better ethics, and bigger financial opportunities.

4. INDUSTRIALISM AND QUALITY OF LIFE

Entrepreneurship supports the improvement of a person’s standard of living. The improved standard of living means more utilization of goods and services by a family. The living standard is a concept. It’s based on the increase in household consumption of goods and services.

Therefore, it depends on the availability of diverse products on the market. Due to its innovation, the company offers a wide range of products. It also increases the income of people who work in startups.

Walee has enabled people to improve themselves and their living standards. Walee made all this possible by introducing an affiliate program. And also the market campaign for products/businesses for the quality of results and sales.

5. CAPITALISM

Entrepreneurs influence the market economies. They play a principal role in the country’s economic growth. When an entrepreneur ventures the business, they take the loan for business infrastructure and setup.

By creating new products and services, they stimulate new jobs. It ultimately leads to an acceleration of economic development. They bring innovations to all areas of the company. It improves their production by using existing resources efficiently.

This allows the government to bring additional national welfare to citizens. Entrepreneurship helps generate wealth and national income. Walee has a positive impact on the country’s economy by supporting and promoting entrepreneurship.

Walee even supports existing businesses and social entrepreneurship. It increases the finding of innovative solutions to social challenges communities facing around the world.

6. BUSINESS SUPPORT AND R&D DEPARTMENT 

Before launching new products and services, they are researched and checked. An entrepreneur also funds research institutions and universities. It promotes research, the general structure, and economic growth.

Entrepreneurship cultivates ideas, brings them into a new form. It transforms them into a successful company. Entrepreneurs are persistently working to uncover new ideas and upgrade existing ones. They exchange ideas and inspiration, and exchange plans to start new industries.

Walee works on innovation. Therefore, innovative ideas are generated for goods and services for SMEs.

The above discussion lists the enormous contributions of entrepreneurship. Entrepreneurship is the pioneering zeal that creates events in our civilization. And with Walee, entrepreneurs and influencers boost their businesses and contribute to the national economy.

Business and Walee

Walee has made it easy for new digital and business ventures. It helps them to reach their target audience for a good result. Walee provides the medium to influencers, entrepreneurs, and brands to connect.

If you are new to the world of entrepreneurship and have the best of the products? Join Walee to let the world know about your services.

And after all this read, you either want to be the affiliate or the influencer. At Walee, you can be both. Walee yet doesn’t limit one’s talent.

From a TikToker to a Transformation King of TikTok: Hassan Abid

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If you aspire to become a successful influencer on Instagram/TikTok or are already on the path of creating content but struggling, then this post is surely for you which will motivate you to keep going on.

Since we all know that influencer marketing is growing at an exponential rate, thanks to the influencers. Today, many people who want to become an influencer enter this field to collaborate with brands. But, collaboration with brands should not be the primary purpose of becoming an influencer.

 Many influencers you see with millions of followers today started with the purpose of sharing. Be it entertainment, expertise or any talent, they started with sharing that asset with people to relate with them and build trust. Brand collaborations come later.

Hassan Abid, Transformation king of TikTok

Walee brings you an inspiring story of the Transformation King of TikTok, Hassan Abid. Hassan is one of the most promising young influencers with a lot of fan pages. Initially, he started with TikTok and then moved towards other social media platforms like Instagram and Snack Video. Walee is proud to provide the first-ever paid campaign opportunity to Hassan. With his remarkable efforts, he recently hit the mark of 200k on Instagram. He believes in making decent yet fun content for his die-hard followers.

 Let’s find out how did he took off his journey:

Q: How did you discover TikTok?

I made some transition videos at the start to post on TikTok and got good feedback. My family was not that supportive at that time. However, I wanted to make positive and decent content that one can see while sitting with family. So, I kept doing it and now Alhumdulilah my family also supports me.

Q: When did you start your TikTok journey?

I started making basic-level videos back in March 2019. At that time I didn’t even have a phone for myself, I used to make these videos on my brother’s phone. Later on, I bought a phone for myself and made so many videos and received a lot of love from my followers. 

Q: Is your family happy with your work now?

Yes, Alhumdulilah. At first, they were a bit hesitant and concerned about it but now they are happy and support me because I made such content that would not bring any shame to my family. Whenever I make a new video I show it to my mother first and ask her for approval if the video is okay before uploading it. 

Q: What would you advise the young influencers/users? How should they make content for social media without compromising on their studies?

I would advise them to strike a good balance between the two because in the end, every parent wants their child to be good at the academic side and studies rather than the social media. No parent would want their child to be a model or an influencer, everyone wants to have a doctor or an engineer child, it’s how our culture is. 

So, I would suggest the young influencers prioritize their studies of course. And then in their free time, as a side hobby, they should make content for social media. I am a student of Computer Science, currently in my sophomore year in university. I take both things side by side, as both are very important to me.

Q: How much time does it take to make these transition videos that we all love?

Well, it’s not easy because whenever anyone does something for the first time, it takes him a lot of time to understand the whole process. Once we keep on doing it with consistency, we keep getting better at it, we find the easy way out for it. So at the start, it took me a lot of time and effort to make these videos. Now, it takes less time but the effort is the same or even more than it used to be at the start.

Q: How can one be approached by different brands for their campaigns?

One should have a good understanding of what the brand wants. Usually, the brands look for good dressing sense, good video quality and aesthetic sense, decent content and a good voice (so it could be used in voiceovers if needed). And the market is quite saturated as there are already a lot of people in the industry, and now the influx of influencers is quite high. So, one should always bring in new ideas and new unique trends that can attract the brands. 

Q: If you had to choose between Instagram and TikTok, which one would you choose?

I would pick Instagram because I think the audience and users of Instagram are more educated and decent. They know what’s appropriate and what’s not, TikTok is accessible by everyone and has all sorts of audiences. Other than that, Instagram is the most used social media platform and almost all of the brands approach influencers for marketing campaigns on Instagram rather than Tiktok. 

Q: Tell us about your first-ever marketing campaign?

So, my first ever marketing campaign was in fact with Walee. I was very excited and I didn’t even have a bank account at that time. So, I gave my father’s bank account instead. I took my family and friends out for a treat. My parents were very happy that I am earning and making an income of my own, so they started supporting me even more after my first paid campaign.

Final Word

Lastly, if you want to become an influencer and are looking for ways to start from, we suggest trusting your gut and be authentic. Identify a niche you think you’re best at and start creating valuable content.

You can also join Walee as an influencer to attend our Influencer Training Sessions so that you can receive learning and insights from the senior influencers of different niches.  

8 THINGS YOU MUST DO TO BECOME A LINKEDIN INFLUENCER

8 THINGS YOU MUST DO TO BECOME A LINKEDIN INFLUENCER 1024 683 faizan

LinkedIn – as we all know, is a platform for professional activities. Whether you connect or follow a LinkedIn influencer, like, share or discuss anything, they all are backed by a professional purpose.

With the recent updates and features, the platform has been able to bring engagement and more users to interact. According to LinkedIn, the number of globally registered users has now reached 756M+ (and still growing)

As more professionals become available on the platform, LinkedIn Influencers (also known as the opinion leaders) arise from the community. But, what does it take to be an influencer on a professionally populated platform? 

This is what this blog will answer. If you are thinking that only a good number of connections will do the job, check out our blog: Followers VS Engagement, which one you should be concerned about.

Let’s uncover the tips for becoming a LinkedIn influencer.

01. Engaging Content

Regardless of the platform, content is the single most vital thing for anyone becoming an influencer. However, the content can be categorized and created as per the platform’s protocols. For example, Facebook and Instagram can be used to share casual content whereas, on LinkedIn, you will find content related to the professional life of people, career growth, management of work, etc.

Instagram Content
LinkedIn Content

02. Incorporate Video to Present Your Ideas

Talking of content delivery, video is the number one choice of audience. It is the best way to share long-form content, stories, How To’s, and discussions. (Source: Animoto

LinkedIn’s algorithms also regard the video format. The platform has made some upgrades for video format such as it plays automatically while you scroll with it. Another innovation is the introduction of LinkedIn stories which helps people share instant news, countdowns, raw or behind the scenes moments of their efforts. 

So how can this format help you being a LinkedIn influencer?

LinkedIn Ad Sample
LinkedIn Ad Sample

Like mentioned earlier, people engage more with videos featuring a human element. You may share an interesting story or start a discussion or podcast with your peers or other industry experts. 

As you take leverage of video, don’t miss out on the ‘value’ part of your content strategy. Your content (either static, video, or any other format) must provide value to your followers.

You may come up with a professional series of videos discussing how manageable business can be while working from home? In which you share online meetings/interviews with other industry peers.

Breaking-the-ice question: Is it only us or have you seen that most of the LinkedIn ads you see in your feed are in video format?

03. Tell and Relate with a Story

You might have passed through many situations in your career from which you learned something. Whether it is rejection or promotion, or how you helped out someone in the workplace, leadership or people-handling skills of yours, such experiences help others relate and connect with you.

So try to share the stories through your LinkedIn profile and people who have or haven’t passed through such experiences, people who may or may not know you will notice you. Some of them will relate, some will discuss or ask, and some will share their guidance with you.

Nevertheless, all of this will be happening around your story. That’s what an influencer does, right? Share, engage, inspire, influence.

04. Accept Rejections

A number of people possess the desire to be an influencer, however, they don’t get on the ground with their own content. They stay quiet and keep checking (and interacting with) their feed. Remember, if you want to be an influencer, showing up with your own made content is important. 

Yes, it is possible that people on LinkedIn might disagree with your opinions, but that will end up as a healthy discussion. However, if you keep producing honest and authentic content, you will periodically grow as an opinion leader on LinkedIn.

LinkedIn influencer

05. Give what people want i.e. Value

Any content is worthy enough if it is valuable for its readers. Posting randomly will fill your profile with haphazard content. Plan out your content and the purpose it should serve. A well directional content strategy is vital especially if you are becoming an influencer.

Create and post what you think will bring value to your audience. Whether it is a poll, a factoid, info-graphic, statistics, or even a simple status update, it has to be valuable enough for your followers.

Video consumption on LinkedIn (Image source: MWP Digital Media)

Video consumption on LinkedIn

06. Bring people together

A good LinkedIn influencer profile is one that invites its followers to participate and share what they feel. This has become easier with the introduction of LinkedIn polls. But other than this feature, how can you bring people to participate in your content?

There are different ways through which you can produce such content. See the examples below:

LinkedIn Profile Post
LinkedIn Profile Post

07. Offer and ask for help

Offering help is good and common too, however, asking for help as an influencer might sound odd but it is actually not. Rather, it is a great way to increase engagement. For example, you might ask your audience to join you at a specific place to help you with shooting your next vlog or interview. 

That way, you will not only help your audience by sharing valuable content, tips, and consultation but also making them feel helpful by including them in your social media activities too.

08. Create challenges and giveaways

Challenges and giveaways are great ways to get people to land on your posts and even bring others. One might think that giveaways are part and parcel of Instagram or Facebook, but that’s not true. 

There are challenges and similar activities people do on LinkedIn while maintaining the platform protocols. 

Example of giveaway on LinkedIn
Example of giveaway on LinkedIn

So as long as you can keep it relevant and interesting, people will take part in those giveaways.

Let’s Rewind

Now you know what it takes to be a LinkedIn influencer, the stage is set! Move on and start creating content you are best at. Use these tips and learn more along the way.

If you are already on the way to becoming an influencer, how about signing up on Walee today and start collaborating with brands. 

Are you a business looking to push your brand through influencer marketing? Contact us now!

INSTAGRAM ENGAGEMENT RATE VS. FOLLOWER COUNT – WHAT MATTERS MORE?

INSTAGRAM ENGAGEMENT RATE VS. FOLLOWER COUNT – WHAT MATTERS MORE? 1024 683 faizan

Have you come across Instagram accounts where the follower number is in the many thousands, but then posts have a relatively low number of engagements – likes, comments, saves, shares – on most posts, that number less than ten? Doesn’t the account’s follower count seem questionable?

As an influencer, do you have a follower trap?

Avoid the Follower Trap

Follower Trap” refers to social media accounts where a mismatch of high follower numbers with low engagement rates exists. This situation happens for many reasons, ranging from non-active followers to  “questionable” activities such as accounts buying fake followers in the thousands. 

Many believe the follower count metric makes an Instagram account look successful, but not so.  To understand its value, the follower count should be compared with an important sister metric that heavily takes into account Instagram’s algorithm –  the engagement rate, or ER.

But first, let’s get back to basics…

What’s an influencer’s main purpose?

Essentially, influencers build quality followers who can be “monetized.”  That means brands will hire influencers to promote and sell their products, services and image to their followers as they are potential customers.

Many industry studies say the best way to create a strong, loyal following is for influencers to create and curate content relatable to their unique fans and followers, even if it is paid, as long as it’s presented in a way they expect, enjoy and relate — such as live product reviews or sharing ideas on how the influencer would use the product.

If this content is likable, the post is likely to have a reasonable engagement amount and followers would likely amplify the content further, by reposting, sharing, or even inviting their friends and family to follow the influencer’s account, thereby increasing the fan base. These newbie followers are likely to interact with the content positively and also refer on… and the cycle continues – success!

Welcome to Instagram engagement metrics where the right numbers can determine the true value of influencers and their audiences.

Why should we keep talking about engagement rates?

Influencers are a bridge between brands and their target audiences, so an influencer’s brand relevance is important. Instagram’s ER measures how well content is performing and generates an indication of positive or negative perceptions by followers, say by the comments left or the emojis used.  ERs ultimately help price an influencer’s worth to the brand and their followers’ value uses engagement rates versus the number of follower accounts as an indication.

How do you measure Engagement Rates?

ERs can be calculated in two common ways, depending on who is measuring:

  • Brands’ Engagement rate by reach = (Likes + Comments)/Reach x 100
  • Influencers’ Engagement rate by audience = (Likes + Comments) / Followers x 100

Plenty of paid platforms that do the math for you quickly and accurately such as IQ Hashtags. 

An influencer’s engagement rate should be continuously improved. It might sound unfair, but for a brand, it may be far better to have a small engaged audience size versus a huge number of followers who will not view, or interact, thereby driving down ER, lower influencer’s value to brands and negatively impact future collaborations. Success benchmarks are also different for each platform –  Instagram is 23% more popular and engaging than Facebook – so different strategies should be tested and the better ones continue to be improved.

What is the average engagement rate?

  • Instagram’s average engagement rate is ~1.22%, (source: Dailypurpose.com) but varies by different factors like industry, product, brand popularity
  • A good engagement rate on Instagram ranges from 3% to 5% 
  • Referencing the graph, there is an inverse relationship between the number of followers and the engagement rate which means nano- and micro-influencers tend to be more effective than macro-influencers and celebrities

Why are accounts unfollowed?

Did you know that Instagram notifies accounts of new followers, but not for unfollows?  So, influencers have to carefully and frequently track changes to have a good understanding of how many followers they are losing daily, ideally the net of new and leaving should always be positive.

Often, unfollows are directly the result of poor quality followers. For example, many profiles who follow a new account in the hope that they will be followed back, and so if this does not happen, then they will eventually unfollow.  

Also, if influencers purchase followers, then these fake profiles and bots, eventually may get closed.  Instagram regularly reviews profiles to ensure they are valid and being used or will be closed – it’s not unheard of for thousands of followers to disappear overnight!

How to get followers hooked to your profile?

Two words –  AWESOME CONTENT.

We’ve concluded that a sizable follower base does not mean all new posts will automatically generate good engagement – this is simply not true! The key is to align content to audiences’ interests and avoid situations that result in low engagement. Below are the reasons which may be the root cause of unfollowing:

  • Followers are not interested or even ignoring the account due to poor and non-relevant content
  • Content is infrequently posted so followers lose interest
  • Audiences are not connecting with the visuals.

Influencers have many challenges – time, skills, creativity – to create great content and also maintain a quality follower base.  If done well, Instagram can also boost organic follower numbers by using its algorithms – referencing high engagement content, Instagram recommends the account to new audiences with similar profiles to their existing followers. Therefore, it is important to ensure the right type of audience and content is on your profile to stay relevant and meaningful.

You can search and read thousands of articles on how to create the right content on Instagram, focused on your niche.  So if you’re a travel blogger, content your audiences may like are the places visited and cover the entire journey, from planning to execution.  Here are the top five ways we feel you should master the art of creating engaging content, with added examples for a travel blogger.

  1. TEACH SKILLS – share topics about your niche, like how-tos, tutorials, tips and tricks. Examples: how to plan a trip to Peru, tricks to finding the best flight discounts, how to find hotel sponsors, etc.
  2. INTERACT FREQUENTLY – respond to as many followers as possible, including comments on posts, or even host live sessions, a popular trend. Examples: Answer questions on any videos posted, or places recently traveled or answer questions on recent trips.
  3. SHARE BTS – create frequent behind-the-scenes stories, which can be unedited and in a raw version, as no one will mind being on-the-go! Example: experience parts of the trip like viewing scenery while on a bus to another city
  4. GET FEEDBACK – run fun polls and questions to know about your audience. Example: where should they next travel, their preferred content type to their favorite country
  5. INCENTIVIZE ACTION – offer giveaways and lucky draws. Example: tag and then invite three friends to follow their page for a chance to win a giveaway, which could include food coupons, or a sponsored gift like a passport cover set by a leather company.

Engage with Walee!

High engagement rates will help influencers get selected by brands as social advocates for their niches. If you’re an influencer, or a business looking for influencers for your next marketing campaign, you’re in the right place. 

Download and sign up to Walee now and become a part of Pakistan’s fastest-growing influencer marketing ecosystem!

Download the app now: Google Playstore | Appstore

WHICH SOCIAL MEDIA PLATFORM IS RIGHT FOR INFLUENCER MARKETING?

WHICH SOCIAL MEDIA PLATFORM IS RIGHT FOR INFLUENCER MARKETING? 1200 675 faizan

With the ever-changing world of digital, social media platforms are becoming more powerful each day, thus opening new doors for influencer marketing.

We say this as we see an increase in the number of social media users worldwide. Last year, new users with an average of 1.3 million joined social media, bringing the global user count to nearly 4.2 billion by the beginning of 2021.

Deciding which social media platform can be fruitful for your business or influencer marketing program can be a choosy task.

Mostly, two social media platforms are known best for influencer marketing. One is Instagram and the other one is TikTok. So let’s dig into the details of both platforms to find out which one is best for you.

Instagram

Launched in 2010, the platform offers a mobile-focused environment to interact with. Broadly, Instagram has been seen as the best platform for influencer marketing. The platform has an audience base of Millennials, Gen Z, and Gen X.

Features

Instagram offers a variety of features for an influencer to create content either in terms of a static or a video. These options are available for content shareable on the feed. Social media content creators share professionally shot images and videos on the feed and maintain their grid as per their niche.

Moreover, Instagram has a ‘story’ feature which makes the content available for 24 hours. There, you have multiple options to interact with the audience including polls, open questions, and quizzes. Instagram stories are used to share instant and raw content as the audiences like to see the behind-the-curtain version of yours.

The interactive nature of Instagram stories has increased the time spent on the app to more than 28 minutes.

Instagram has also launched ‘Reels’ on stories which allow users to create 15 seconds multi-clip videos with audiovisual effects, and other creative tools. However, this feature is unavailable in certain geographic locations.

Audience

If your target audience lies from an age group of 25 to 34 years, your influencer marketing program should definitely include Instagram as this age group is the most abundant one on Instagram.

They follow celebrities or social media influencers/content creators. Not only that, people on Instagram love to share user-generated content which includes their own images, and stories of their creations as well.

Not to forget the mentioning part of Instagram where people mention each other in different content.

Instagram is a place where you can find a healthy and impactful community. Influencers and content creators interact with their audience, discuss, guide, and recommend.

Tracking and measurement

Instagram offers analytical tools to track and measure the performance of individual posts. This helps in understanding how the content of an influencer is performing, what the audiences like and interact with.

When is the best time to interact with the audience and to what extent the influencer’s content reached and brought new followers?

TikTok

The application is known for shooting and sharing short, musical, and hilarious videos. The app which began as a platform to make lip syncs and participate in dance trends has now become a full-time career of many social media content creators.

Features

TikTok has provided a great avenue for users to share user-generated content which includes everyday vibes, as well as tips and tricks, entertainment, and challenges.

In parallel, we have seen many influencers who became famous from the same platform for creatively converting the daily routine moments.

As the platform is video-based, it offers more features to shoot videos creatively thus enabling its users to make the most of their mobile phones.

TikTok favors original content and by following different best practices, your video can get a chance to appear on the ‘for you’ page of the app.

Audience

About 33 million users access the app to interact with the content. With the great potential the platform offers, many brands have accessed TikTok with influencers and have found great results. 

Regardless of the fact that TikTok is comparatively new in Pakistan, brands like Cadbury, Samsung, and Huawei have run their influencer marketing campaigns on TikTok.

Around 60% of TikTok users lie between the ages of 16 to 24, making it a primarily Gen Z platform. This gives the brands an opportunity to target their audience group which is kids or Gen Z. 

The platform is interactive in nature and requires its users to perform on camera while shooting a video. So if you are thinking to appear on TikTok, plan out some activity that entices the audience to participate.

Tracking and measurement

Like Instagram, TikTok also offers certain features to track and measure the performance of your content. The analytics are more or less similar to Instagram where one can find followers’ information as well as profile visits and video views.

TikTok or Instagram?

So having adequate knowledge of both the platforms, their audiences, and how they work, how should one decide which platform is best for their influencer marketing program?

The answer lies in the audience. Wherever your audience is active should be the targeted platform for influencer marketing campaigns.

Both platforms have their distinct genres. So the next big thing is which platform is aligned with your brand’s communication.

Sometimes, you may find that both platforms can work best for you as your target audience is available and active on both platforms.

On the contrary, there may occur some cases where both platforms might not work best for your business.

To find the best platform for your business and the top-performing influencers on those platforms, sign up on Walee and kick start your influencer marketing campaign. Moreover, you can create your online presence by creating your Walee shop.

To see how your campaigns and influencers are performing, Walee provides you a real-time dashboard that makes it easy for you to track, measure, and control your campaign along the way.

Interested in starting your first Influencer Marketing campaign? Contact us now!