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June 2021

8 THINGS YOU MUST DO TO BECOME A LINKEDIN INFLUENCER

8 THINGS YOU MUST DO TO BECOME A LINKEDIN INFLUENCER 1024 683 faizan

LinkedIn – as we all know, is a platform for professional activities. Whether you connect or follow a LinkedIn influencer, like, share or discuss anything, they all are backed by a professional purpose.

With the recent updates and features, the platform has been able to bring engagement and more users to interact. According to LinkedIn, the number of globally registered users has now reached 756M+ (and still growing)

As more professionals become available on the platform, LinkedIn Influencers (also known as the opinion leaders) arise from the community. But, what does it take to be an influencer on a professionally populated platform? 

This is what this blog will answer. If you are thinking that only a good number of connections will do the job, check out our blog: Followers VS Engagement, which one you should be concerned about.

Let’s uncover the tips for becoming a LinkedIn influencer.

01. Engaging Content

Regardless of the platform, content is the single most vital thing for anyone becoming an influencer. However, the content can be categorized and created as per the platform’s protocols. For example, Facebook and Instagram can be used to share casual content whereas, on LinkedIn, you will find content related to the professional life of people, career growth, management of work, etc.

Instagram Content
LinkedIn Content

02. Incorporate Video to Present Your Ideas

Talking of content delivery, video is the number one choice of audience. It is the best way to share long-form content, stories, How To’s, and discussions. (Source: Animoto

LinkedIn’s algorithms also regard the video format. The platform has made some upgrades for video format such as it plays automatically while you scroll with it. Another innovation is the introduction of LinkedIn stories which helps people share instant news, countdowns, raw or behind the scenes moments of their efforts. 

So how can this format help you being a LinkedIn influencer?

LinkedIn Ad Sample
LinkedIn Ad Sample

Like mentioned earlier, people engage more with videos featuring a human element. You may share an interesting story or start a discussion or podcast with your peers or other industry experts. 

As you take leverage of video, don’t miss out on the ‘value’ part of your content strategy. Your content (either static, video, or any other format) must provide value to your followers.

You may come up with a professional series of videos discussing how manageable business can be while working from home? In which you share online meetings/interviews with other industry peers.

Breaking-the-ice question: Is it only us or have you seen that most of the LinkedIn ads you see in your feed are in video format?

03. Tell and Relate with a Story

You might have passed through many situations in your career from which you learned something. Whether it is rejection or promotion, or how you helped out someone in the workplace, leadership or people-handling skills of yours, such experiences help others relate and connect with you.

So try to share the stories through your LinkedIn profile and people who have or haven’t passed through such experiences, people who may or may not know you will notice you. Some of them will relate, some will discuss or ask, and some will share their guidance with you.

Nevertheless, all of this will be happening around your story. That’s what an influencer does, right? Share, engage, inspire, influence.

04. Accept Rejections

A number of people possess the desire to be an influencer, however, they don’t get on the ground with their own content. They stay quiet and keep checking (and interacting with) their feed. Remember, if you want to be an influencer, showing up with your own made content is important. 

Yes, it is possible that people on LinkedIn might disagree with your opinions, but that will end up as a healthy discussion. However, if you keep producing honest and authentic content, you will periodically grow as an opinion leader on LinkedIn.

LinkedIn influencer

05. Give what people want i.e. Value

Any content is worthy enough if it is valuable for its readers. Posting randomly will fill your profile with haphazard content. Plan out your content and the purpose it should serve. A well directional content strategy is vital especially if you are becoming an influencer.

Create and post what you think will bring value to your audience. Whether it is a poll, a factoid, info-graphic, statistics, or even a simple status update, it has to be valuable enough for your followers.

Video consumption on LinkedIn (Image source: MWP Digital Media)

Video consumption on LinkedIn

06. Bring people together

A good LinkedIn influencer profile is one that invites its followers to participate and share what they feel. This has become easier with the introduction of LinkedIn polls. But other than this feature, how can you bring people to participate in your content?

There are different ways through which you can produce such content. See the examples below:

LinkedIn Profile Post
LinkedIn Profile Post

07. Offer and ask for help

Offering help is good and common too, however, asking for help as an influencer might sound odd but it is actually not. Rather, it is a great way to increase engagement. For example, you might ask your audience to join you at a specific place to help you with shooting your next vlog or interview. 

That way, you will not only help your audience by sharing valuable content, tips, and consultation but also making them feel helpful by including them in your social media activities too.

08. Create challenges and giveaways

Challenges and giveaways are great ways to get people to land on your posts and even bring others. One might think that giveaways are part and parcel of Instagram or Facebook, but that’s not true. 

There are challenges and similar activities people do on LinkedIn while maintaining the platform protocols. 

Example of giveaway on LinkedIn
Example of giveaway on LinkedIn

So as long as you can keep it relevant and interesting, people will take part in those giveaways.

Let’s Rewind

Now you know what it takes to be a LinkedIn influencer, the stage is set! Move on and start creating content you are best at. Use these tips and learn more along the way.

If you are already on the way to becoming an influencer, how about signing up on Walee today and start collaborating with brands. 

Are you a business looking to push your brand through influencer marketing? Contact us now!

INSTAGRAM ENGAGEMENT RATE VS. FOLLOWER COUNT – WHAT MATTERS MORE?

INSTAGRAM ENGAGEMENT RATE VS. FOLLOWER COUNT – WHAT MATTERS MORE? 1024 683 faizan

Have you come across Instagram accounts where the follower number is in the many thousands, but then posts have a relatively low number of engagements – likes, comments, saves, shares – on most posts, that number less than ten? Doesn’t the account’s follower count seem questionable?

As an influencer, do you have a follower trap?

Avoid the Follower Trap

Follower Trap” refers to social media accounts where a mismatch of high follower numbers with low engagement rates exists. This situation happens for many reasons, ranging from non-active followers to  “questionable” activities such as accounts buying fake followers in the thousands. 

Many believe the follower count metric makes an Instagram account look successful, but not so.  To understand its value, the follower count should be compared with an important sister metric that heavily takes into account Instagram’s algorithm –  the engagement rate, or ER.

But first, let’s get back to basics…

What’s an influencer’s main purpose?

Essentially, influencers build quality followers who can be “monetized.”  That means brands will hire influencers to promote and sell their products, services and image to their followers as they are potential customers.

Many industry studies say the best way to create a strong, loyal following is for influencers to create and curate content relatable to their unique fans and followers, even if it is paid, as long as it’s presented in a way they expect, enjoy and relate — such as live product reviews or sharing ideas on how the influencer would use the product.

If this content is likable, the post is likely to have a reasonable engagement amount and followers would likely amplify the content further, by reposting, sharing, or even inviting their friends and family to follow the influencer’s account, thereby increasing the fan base. These newbie followers are likely to interact with the content positively and also refer on… and the cycle continues – success!

Welcome to Instagram engagement metrics where the right numbers can determine the true value of influencers and their audiences.

Why should we keep talking about engagement rates?

Influencers are a bridge between brands and their target audiences, so an influencer’s brand relevance is important. Instagram’s ER measures how well content is performing and generates an indication of positive or negative perceptions by followers, say by the comments left or the emojis used.  ERs ultimately help price an influencer’s worth to the brand and their followers’ value uses engagement rates versus the number of follower accounts as an indication.

How do you measure Engagement Rates?

ERs can be calculated in two common ways, depending on who is measuring:

  • Brands’ Engagement rate by reach = (Likes + Comments)/Reach x 100
  • Influencers’ Engagement rate by audience = (Likes + Comments) / Followers x 100

Plenty of paid platforms that do the math for you quickly and accurately such as IQ Hashtags. 

An influencer’s engagement rate should be continuously improved. It might sound unfair, but for a brand, it may be far better to have a small engaged audience size versus a huge number of followers who will not view, or interact, thereby driving down ER, lower influencer’s value to brands and negatively impact future collaborations. Success benchmarks are also different for each platform –  Instagram is 23% more popular and engaging than Facebook – so different strategies should be tested and the better ones continue to be improved.

What is the average engagement rate?

  • Instagram’s average engagement rate is ~1.22%, (source: Dailypurpose.com) but varies by different factors like industry, product, brand popularity
  • A good engagement rate on Instagram ranges from 3% to 5% 
  • Referencing the graph, there is an inverse relationship between the number of followers and the engagement rate which means nano- and micro-influencers tend to be more effective than macro-influencers and celebrities

Why are accounts unfollowed?

Did you know that Instagram notifies accounts of new followers, but not for unfollows?  So, influencers have to carefully and frequently track changes to have a good understanding of how many followers they are losing daily, ideally the net of new and leaving should always be positive.

Often, unfollows are directly the result of poor quality followers. For example, many profiles who follow a new account in the hope that they will be followed back, and so if this does not happen, then they will eventually unfollow.  

Also, if influencers purchase followers, then these fake profiles and bots, eventually may get closed.  Instagram regularly reviews profiles to ensure they are valid and being used or will be closed – it’s not unheard of for thousands of followers to disappear overnight!

How to get followers hooked to your profile?

Two words –  AWESOME CONTENT.

We’ve concluded that a sizable follower base does not mean all new posts will automatically generate good engagement – this is simply not true! The key is to align content to audiences’ interests and avoid situations that result in low engagement. Below are the reasons which may be the root cause of unfollowing:

  • Followers are not interested or even ignoring the account due to poor and non-relevant content
  • Content is infrequently posted so followers lose interest
  • Audiences are not connecting with the visuals.

Influencers have many challenges – time, skills, creativity – to create great content and also maintain a quality follower base.  If done well, Instagram can also boost organic follower numbers by using its algorithms – referencing high engagement content, Instagram recommends the account to new audiences with similar profiles to their existing followers. Therefore, it is important to ensure the right type of audience and content is on your profile to stay relevant and meaningful.

You can search and read thousands of articles on how to create the right content on Instagram, focused on your niche.  So if you’re a travel blogger, content your audiences may like are the places visited and cover the entire journey, from planning to execution.  Here are the top five ways we feel you should master the art of creating engaging content, with added examples for a travel blogger.

  1. TEACH SKILLS – share topics about your niche, like how-tos, tutorials, tips and tricks. Examples: how to plan a trip to Peru, tricks to finding the best flight discounts, how to find hotel sponsors, etc.
  2. INTERACT FREQUENTLY – respond to as many followers as possible, including comments on posts, or even host live sessions, a popular trend. Examples: Answer questions on any videos posted, or places recently traveled or answer questions on recent trips.
  3. SHARE BTS – create frequent behind-the-scenes stories, which can be unedited and in a raw version, as no one will mind being on-the-go! Example: experience parts of the trip like viewing scenery while on a bus to another city
  4. GET FEEDBACK – run fun polls and questions to know about your audience. Example: where should they next travel, their preferred content type to their favorite country
  5. INCENTIVIZE ACTION – offer giveaways and lucky draws. Example: tag and then invite three friends to follow their page for a chance to win a giveaway, which could include food coupons, or a sponsored gift like a passport cover set by a leather company.

Engage with Walee!

High engagement rates will help influencers get selected by brands as social advocates for their niches. If you’re an influencer, or a business looking for influencers for your next marketing campaign, you’re in the right place. 

Download and sign up to Walee now and become a part of Pakistan’s fastest-growing influencer marketing ecosystem!

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