Monthly Archives :

September 2021

PANDEMIC AND THE RISE OF E-BUSINESS

PANDEMIC AND THE RISE OF E-BUSINESS 1280 720 Midhat hamid

It is not a surprise anymore that the current pandemic has changed our lives drastically. From hygiene to lifestyle, it has altered everything. And when the lifestyle of even a definite community changes, it leaves an impression on commerce

Pandemic

Source: me.me

According to  R Cancello, “More than a third of people were able to positively reorganize their lives during the forced home confinement. It is worth disseminating information to preserve a healthy lifestyle even when confined at home.” 

Source: PubMed.gov

But here, we are not talking about a group of people, but the whole globe. Since now, we have turned into a global village because the best and safest way to connect with everyone is online

Work from home

Source: Bu.edu

According to the International Labour Organization, “Organizations that were previously familiar with teleworking, as well as organizations that have not experimented with teleworking before, were sending their employees home, creating the conditions for the most extensive mass teleworking experiment in history.”

Source: International Labour Organization’s Practical Guide

There was an impact on the business industry. After consideration in a matter of weeks only, the traffic from brick and mortar shops has shifted to e-shops. Today, we will discover the influence of lockdown on the world of e-commerce.

THE TOILET ROLL DEFICIT 

As stated by Science Daily, “In economics, hoarding is often explored in the context of savings. When consumer confidence is down, spending drops, and households increase their savings if they can, because they expect bad times ahead,” explains Professor Baddeley.

Remember how people were so clueless about how they will be able to buy their necessities and started hoarding? Most people had to search besides their local stores. And this brought them to search for all of it online. They searched at different platforms, all of the ways they had avoided earlier in fear of fraud.

Source: bintime.com

The complication is of the exhortations or regulations to work, one needs to have faith within our fellow citizens and in the government authorities that are equipping them. If people do not trust that the majority of others are going to play by these unorthodox and limited rules, they are unlikely to stick to them themselves.

A well-known example is the “tragedy of the commons,” firstly determined by shepherded animals overgrazing the lands. In certain conditions, those who run after their rational self-interest develop worse consequences for themselves than if they reacted on a basis of reciprocity, expecting the rest of the public to do the same.

Source: me.me

RISE OF ENTREPRENEURS

In a pandemic, everything was closing without prior warning. Hence,  various industries got hit. Thus, it ended in a loss when the companies could no longer manage the equation; downsizing began. 

Pandemic made companies allow many potential and well-deserving employees to resign. And then, one person was presumed to cover for three. They covered for three as were blessed to be at least employed. 

Entrepreneur Pandemic

Source: memes.com

Laying off employees is difficult in normal times; but amidst the Covid-19 global health crisis, the task is “emotionally and cognitively overwhelming,” according to Joshua Margolis, a professor at Harvard Business School.

Source: hbr.org 

All this made most of us realize how temporary our jobs are and how unstable only one line of income can be. No job was secure until and unless you are taking up more than your assigned responsibilities, Most of the employees have to work for extended hours and had no margin for breaks. And due to the pandemic, Some had to give up their jobs as they had no such facility at home to work for their employers. For small chunks of money with more targets, Some were demoted and some had to work. 

Pandemic Jobless

Source: memes.com

Such uncertainties and job insecurities lend some people towards entrepreneurship. A good number of entrepreneurs emerged during the lockdown. Most of them as expected were employees that were let go by their organization. They looked for the potential market. And worked on their social circle to spread the word and help them to survive the pandemic. 

“Among everyone who is becoming entrepreneurs, most of them are ex-employees, thinking that most of them had learned so much from their ex-companies — taking knowledge and any useful pieces of information for their next business. These ex-employees adored entrepreneurs very much. After becoming slaves for some corporations, getting rid of your bosses and becoming a boss in your own company is like a golden ticket to heaven,” according to Kenny Rivaldi.

Source: medium.com

Walee Pandemic

WALEE

With free time, principal savings, and the help of a platform like Walee, a range of prospective entrepreneurs emerged. Walee plays an active role and supports entrepreneurs. It has introduced numerous and diverse marketing campaigns related to all kinds of enterprises. Walee has made entrepreneurs improve themselves and their living standards. An affiliate program was introduced which made all this was made possible.

ALI GUL PIR – AUGUST’S FEATURED INFLUENCER

ALI GUL PIR – AUGUST’S FEATURED INFLUENCER 1080 1080 Midhat hamid

From the fame of “Waderay ka beta” to “Karlay jo karna hai” Ali Gul Pir has become one of the most influential entertainers in Pakistan. Pir is an actor, comedian, content creator, influencer, rapper, and writer, or one can say a multi-talented personality who expresses society with creative content.

Ali Gul Pir portrays socially highlighted issues by his style of content creation and entertainment. The influencer has prosperously established himself from “Waderay Ka Beta” to “Ghareeban Ja Khwab” as one of the top recognized rappers of Pakistan. He endeavored into many fields correlated with the social media world.

In 2012, Ali Gul Pir earned the “Innovation Hero” award from Google for his exceptional content and influencing skills. The international presses like Al Jazeera, BBC, Dawn, Masala, and Tribune have published articles about Pir’s work.  

Walee had an exciting interaction with Ali Gul Pir during Walee’s Influencer Training Program. We are honored to work with such an artistic personality. We talked to Pir about his influencer journey and experience with Walee. 

Let’s see how our conversation went.

How did your influencer journey start?

It was decided after A levels, I will not pursue a degree in maths because I was not good at it. My elder brother suggested that I should go to a film degree program. I went to university and registered for the degree and then four years went by. Then, I did theatre for a couple of years, and it felt like an actor emerged in me. I did improv theatre, an assistant job in a production house for a year, and many other gigs. After struggling for one year, came “Waderay ka beta.” And this was my solo first attempt at doing something of my own. 

How do you plan and create your content?  

I don’t plan anything. I make videos based on how funny I find them. To make video content, I need to find it funny, and eventually, ideas strike for creativity. Wherever I travel, I carry my laptop, lights, and speakers to make my videos anywhere. 

Pir further added, There are still two to three videos in my vault that I found funny and want to create content later. I have saved them for the dry days like no viral videos, etc.” 

Do you get negative feedback or sentiments on your content?

Speaking of it, when I make political content, for instance, a parody of a political figure, the supporters get furious and dare me to make the content on the opposition leader. So when I do so, his supporters get upset. 

I did this song, “Tera Jism Meri Marzi” 90% of the men who followed my work hated it. And I got a lot of negative feedback from men who thought I was destroying family values. I just simply portrayed that it is her choice as it is her body. But I guess this is triggering for a lot of men. 

After “Waderay Ka Beta,” I would get emails and calls from the Sindh nationalist parties. That was the first time I experienced such calls and death threats. I thought acting will have no such cons.

Furthermore, for me, the key is not to care about what people think and do what makes you happy. If something is affecting you and you have to talk about it or make a song, do it. If it is coming from the heart, the feedback with, good or bad, does not matter.

How was your overall experience with Walee?

My experience was great. First of all, the platform, the setup was very high-tech. The website and the app were outstanding. The whole team was professional. For a content creator, the main thing is getting paid on time and, I did not have to call you for the payment as it was on time. 

While praising Walee, he added, “Around eight years back, after a couple of years in this industry, I hoped that one day, a platform would come up which would represent the digital influencers. When I started in 2012, and at that time being viral and getting a hundred thousand views on Youtube, that was the most viral one could get back then.”

He also added, “I remembered we worked with a brand, Unilever, for my song Taroo Maroo. We wanted integration and we argued for more than one month and convinced them for five hundred thousand for the video. It was a big deal then as people did not spend much on digital marketing. There are a lot of influencers now and they all do not know how to market themselves though they might know how to make content. In Pakistan, you have to do most of the work. But Walee is doing most of the job by signing people and taking care of the rest while the influencer stays focused on the content without worry.”

As content creators continue to evolve with more engaging content, we continue to provide them a platform where they can be noticed by brands and valued for their content.

Sign up on Walee today to connect your brand or business with the right influencers and make your brand reach the true audience.