Month: March 2023

With the ever-growing number of social media platforms, it can be overwhelming to identify which one is worth your time.  Choosing the right platform is essential. It should match your niche and the content you create to build a strong online following. Each platform on social media offers a unique set of features, audiences, and content types. Hence, it is important to tailor your content according to what works on that specific medium.

The choice of platform depends on content and genre specialization, like fashion, lifestyle, gaming, and food, among other factors. Consider your content type and niche when choosing the right platform for your online presence.  One must identify where their content will thrive in terms of views, reach, and engagement before uploading it. But don’t you worry, we’ve got your back. Here are some factors to consider when choosing the right platform for your content.

Different platforms attract different types of users with different mindsets.. For example, Instagram is known for its highly visual content and tends to attract a younger, more fashion-conscious audience; focusing more on aesthetics and creativity with its content often being centered around fashion, beauty, and lifestyle. On the other hand, TikTok has a more lighthearted and playful audience mindset and comprises a younger and more creative user base. The platform is based on short-form videos, which focus heavily on music, lip-syncs, and act-outs.

Most of the content is often characterized by humor, relatability, and a sense of fun. Meanwhile, Facebook has a more diverse audience base and can attract users of all ages and interests. This platform is more conversational, and users often use it to engage with others and share their thoughts and opinions. Thus, consider the type of audience you want to reach and then choose a platform that attracts the same type of audience.

It’s also important to consider how people use and engage with each platform. For example, Instagram is often used for browsing and passive consumption, while platforms like Twitter, Facebook, and LinkedIn are more actively used for discussion and engagement. Think about the type of interaction you want to have with your audience and choose a platform that supports it.

One of the key metrics to consider, when choosing a social media platform is the engagement rate. This metric shows how actively your followers are interacting with your content. High engagement rates on a platform represent a more attractive audience base with maximum exposure to the target consumers for your content, giving a better chance of building a strong following. Hence, pre-empting and eventually choosing the space (on the basis of results), where your audience is likely to engage more, can work wonders.

Getting higher impressions for your content is another important metric to keep in mind when choosing a platform. Impressions refer to the number of times your content has been seen. The more impressions you can get, the more visibility it will have and the greater your chances of building a following. So the social channel where your content can get greater impressions should also be a contributing factor, if not entirely determining the medium of choice.

In short, not all social platforms are suited to every creator’s style, content type, audience mindset, and behavior. It’s essential to take the time to understand each platform, and its metrics, so you can make an informed decision about which platform is best for you. By doing this, you can maximize your chances of building a successful audience base and growing your following.

Check out Walee’s Creator Academy to learn more tips and tricks. Keep creating!

The partnership is built on a shared vision of grassroots development. This vision aligns with both organizations’ goals. These goals involve providing new opportunities for youth, nurturing talent to a world-class level in Pakistan, and creating more opportunities for rising sports players and influencers.

The best thing to come out of this partnership is the LEGACY CUP. It was an inter-school football tournament that took place from the 24th-26th of February at Ayub Park, Rawalpindi, Pakistan.  Ten teams from different schools actively participated in the cup, and BMI emerged victorious with an 8-4 win. Additionally, athletes will receive mentorship programs, workshops, and other initiatives across Pakistan, alongside cash prizes and grand trophies.

The event is the first step in empowering the youth with the necessary skills and knowledge to become successful football players; Train them through professional coaching and create opportunities for social influence. The idea is to create a sustainable and thriving sports ecosystem in Pakistan that will nurture world-class talent and influencers capable of competing in the global sports industry.

FOOTBALL FACTORY is Pakistan’s first independent grassroots development program. It caters to indigenous football talent, grooming them into skilled footballers and sportsmen for high-level competition. Faizan Sameer, CEO & founder of the Football Factory, expressed his views with excitement. He stated, “The vision of Football Factory is to provide a platform at the grassroots level to develop the young generation, fulfilling our dream of seeing Pakistan play in the World Cup soon.”

Since, no elite football can be complete without grassroots football, as it develops a strong foundation. Alternatively, there can be no pathway for young men and women footballers to play and represent Pakistan at the international level”. Faizan is a UEFA CFM graduate and Football Coach with having degree from the University of Lausanne in Football Management.

WALEE CREATORS ACADEMY, in collaboration with IOP (Influencers of Pakistan), provides a learning platform for aspiring content creators. It offers firsthand knowledge from industry pioneers, featuring curated guidelines and how-to video tutorials. These resources help creators improve content, grow their following, and increase engagement to boost their revenue.

Commenting on the partnership, Ahsan Tahir, CEO and co-founder of WALEE also extended his support on the occasion with inspiring words, “This partnership encapsulates our vision of unifying the creator economy while helping the youth bring out their best potential at every level related to sports and digital media.  We believe that developing sports influencers is essential to promoting football and creating a positive impact in today’s digital era.

By providing such opportunities, we can equip young enthusiasts with the skills and knowledge they need to excel in the industry. They can make a significant contribution to the influencer world in the coming years.

Legacy Cup is just the start of this collaboration with FOOTBALL FACTORY. WALEE aims to promote football by developing sports influencers in Pakistan. The goal is to provide a platform to the local community of football players and create influential sports figures who can inspire and drive positive change in society. It will lead Pakistan towards world-class football, where our teams can compete at the international level.

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