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WALEE, Pakistan’s first influencer marketing platform is on the mission to unify the creator economy. Walee has established a reputation as a strong MarTech players with its use of data and AI to help advertisers in Influencer marketing. And now, Walee is taking the same technology and aiming to help Creators with their “Walee Partners” program. The AI-powered program aims to provide creators with advanced insights, inspirations, predictive analytics. With the launch of this groundbreaking program, WALEE takes a giant leap towards realizing the vision to identify how creators can tap into new technology, data, and AI and be able to provide a product that adds value to their ‘creator careers’ by teaming up with none other than one of Pakistan’s biggest creators, Waliya Najib.

Waliya has taken on the role of Creator partner on this project. Her first hand experience as a creator with over 1.4 million followers, provides WALEE with valuable insights and perspective to help further develop technology that will benefit fellow creators in the creator economy.

The product is slated to contain exciting features such as: 

1) Smart Profiling; match with similar interests, and niches.
2) Data-Driven Insights; Walee’s proprietary Influencer Insights Report with over 70 data points helps Creators produce better, more impactful content
3) Personal Creative Assistant: AI-tailored recommendations and insights to inspire their creative journey, fostering growth.
4) Performance & ROI Predictions: Empowering creators with the foresight for maximum reach and engagement with predictive outcomes .
5) Streamlined Partnerships: Seamless workflows for influencers and brands to enhance efficiency in their content creation journey.

The collaboration with Waliya Najib is a testament to WALEE’s commitment to fostering innovation and continuing to generate revolutionary change within the influencer ecosystem. This collaboration is set to elevate the landscape, serving as a trailblazing example of how AI and creativity can fuse together to redefine how content is created and consumed tomorrow.

WALEE, the leading MarTech platform in Pakistan and the MENA region, proudly sponsored the Pakistan Young Lions Competition, organized by the Pakistan Advertisers Society (PAS). The event unites young marketers nationwide, allowing them to display their creative talent and problem-solving skills to expert judges.The winners will represent Pakistan in the 2023 global competition at the Cannes Lions International Festival of Creativity.

PYLC Competition & Team Formation

The competition invites advertising and branding professionals aged 30 or under to solve a marketing brief in 24 hours. The competition was divided into two categories: The Young Marketers Competition (YMC) and the Young Digital Competition (YDC). As a total 76 young professionals teamed up in pairs, forming 38 teams of participants in each contest. The brand assigned in the YMC was The Citizens Foundation (TCF), while the YDC participants worked on WALEE’s brief. The challenge required the teams to incorporate WALEE’s Influencer Marketing (IM) tool to create solutions for their respective cases.

WALEE’s powerful social listening AI forms the foundation of the unique IM tool. It provides users with Influencer Quality Scores (IQS), a proprietary scoring system to identify the right influencer mix for a brand’s campaign. The scoring is based on multiple important and relevant factors such as reach, engagement, impressions, and content analysis.

Team IMF from AdCom won the YDC, while Team Snack from CBL was victorious in the YMC category. The 4 winning participants will get a unique opportunity to represent Pakistan at the Cannes Lions International Festival of Creativity. They will be competing against national winners from other countries at the prestigious global platform.

CEO Walee Remarks

Ahsan Tahir, CEO of WALEE, expressed gratitude for sponsoring PYLC and commended the young leaders’ efforts in the event. As a technology company, we understand the importance of fostering innovation and leadership in the next generation, and are proud to contribute to this important initiative.”

WALEE’s sponsorship further strengthens its commitment to fostering the next generation of Pakistan’s marketing and advertising leaders. As an organization dedicated to empowering emerging talent, WALEE values and celebrates initiatives that showcase the country’s exceptional skills and capabilities to the world, providing access to cutting-edge technologies that enable them to reach their full potential.

In pursuit of this mission, the organization also previously established the WALEE-NUST Center of Excellence (WNCE) and by supporting such initiatives, WALEE is making a significant contribution to the development of emerging talent in Pakistan.

Lahore, 9th January 2023: WALEE entered the new year by partnering with Future Fest 2023, the biggest tech conference of Pakistan, which was held in Lahore on the 6th, 7th, and 8th of January, at the Expo Center Lahore.

WALEE hosted a special session at the event on the 7th of January. Ahsan Tahir, WALEE’s CEO and co-founder, served as a keynote speaker and curator for the ‘Marketing and Advertising Track.’ He delivered his speech on the ‘Next Evolution of Influencer Marketing.’ In his presentation, he discussed future trends and the use of creator content beyond social channels.

WALEE also organized an exciting panel discussion with a twist of buzzer-round titled ‘Creator Economy – A Battleground’, where two cross-functional teams consisting of content creators and brand-business leads, competed to answer questions related to the creator industry. The audience and attendees alike filled the session to full capacity and greatly appreciated it.

The expert KOL panel included six industry veterans including Haris Ahmed; Senior Brand Manager at Fatima Fertilizers, Salman Parekh; Content Creator and owner of WearManto, Shakih Daniyal; award-winning Creative Consultant and NFT Artist, Fareeha Waheed; Senior Manager Digital Marketing at Stylo, Aiman Bashir; Senior Brand Manager Nescafé at Nestlé Pakistan and Muneeb Nawaz; lead fashion designer & CEO of his own label-brand.

Sohaib Hassan, Senior Marketing Manager at Amreli Steels, moderated it. Asna the VP Marketing at WALEE, while commenting on the session said ‘All the hardwork and effort into planning this session has been rewarded back and in great abundance. We are so pleased with the outcome. We had a FULL HOUSE at Future Fest 2023, and the twist of a buzzer round really added a fun flavour to the panel. The audience loved it and we are truly grateful for all those who attended and made this quite a success’.

Ahsan addressed the challenges that brands face in the modern advertising landscape. ‘As we have transitioned from industrial, consumer, and knowledge eras into the creator economy, it has given us unprecedented access to information in the form of online content, live streams, and short and long format videos, however, attention still remains the most valuable and scarce commodity that brands have to grab through social media.

This is where the integrated Influencer Marketing service platform of WALEE can help them achieve a unified and authentic voice’. Ahsan, an entrepreneur, has led data-centric teams and organizations worldwide for over 10 years. Highly skilled in solving optimization problems for critical businesses including; telcos, banks, media companies, and other major verticals. He is proficient in using big data and advanced analytics to design scalable and long-lasting data value chains.

The three-day mega event brought together the best of Pakistan’s tech industry with 50,000+ attendees, participation from over 500 startups, 300+ speakers (from both the public and private sectors), 200+ exhibitors, 100+ media, 50+ investors, 40+ industries, and 30+ countries. Sohaib Hassan Senior Manager Marketing Amreli Steels and LinkedIn Content Creator with 45,000+ Followers, summed up the session highlights with these words ‘Emerging topic, a panel of veterans, beautiful weather and some great hospitality. What else could you have asked for? Thank you so much team WALEE for giving this opportunity to moderate a panel discussion on “Creator Economy and Influencer Marketing” at Future Fest’ 23. I absolutely loved it!’.