Walee Financial Services at ChinaJoy 2024: Navigating the Future of Digital Entertainment and Finance
The Walee Financial Services team attended ChinaJoy 2024, held from July 25 to 28 at the Shanghai New International Expo Center. This year’s event attracted over 350,000 attendees from various sectors, showcasing the rapid convergence of technology, gaming, and finance within the digital entertainment landscape .
Highlights of ChinaJoy 2024
ChinaJoy 2024 featured a diverse array of exhibits and discussions, focusing on trends such as gaming finance, virtual reality, and blockchain technology. Key presentations from industry leaders explored how fintech solutions can enhance user experiences in gaming, including seamless in-game purchases and innovative monetization strategies . The event also spotlighted advancements in artificial intelligence and 5G technology, illustrating their role in shaping the future of digital entertainment .
Networking and Collaboration Opportunities
The event served as a dynamic platform for Walee Financial Services to network with key players in the fintech and gaming sectors. Engaging in collaborative sessions allowed our team to gain insights into the evolving landscape of digital finance and explore potential partnerships that can enhance our offerings in the realm of nano-financing .
The networking sessions fostered meaningful connections, paving the way for discussions on integrating financial services with gaming platforms to drive user engagement and financial inclusion .
Looking Forward
As the digital landscape continues to evolve, Walee Financial Services is committed to staying at the forefront of innovation. Participation in events like ChinaJoy 2024 reinforces our dedication to exploring new avenues within the fintech ecosystem, particularly in enhancing financial accessibility through cutting-edge technology .
By leveraging insights gained from ChinaJoy, we aim to continue transforming the financial experience for our users and remain a key player in the intersection of finance and digital entertainment.
Walee Financial Services Attends Money20/20 Asia 2024: A Gateway to Fintech Innovation
Key Themes and Innovations
Money20/20 Asia focused on critical themes such as cross-border payments, open banking, digital assets, and financial inclusion. Discussions throughout the event highlighted the proactive role of regulators in the Asia-Pacific region, featuring sessions dedicated to the latest trends and regulatory technologies impacting the fintech industry. Industry leaders shared valuable insights on fostering innovation while ensuring consumer protection, underscoring the importance of collaboration in the fintech space
Networking Opportunities
The event provided an invaluable opportunity for Walee Financial Services to connect with key players in the fintech ecosystem, explore partnerships, and engage in discussions about the future of finance. The collaborative atmosphere facilitated deal-making and reinforced the importance of the Asian market in driving global fintech growth.
Looking Ahead
The success of Money20/20 Asia signals a robust future for the fintech sector in the region, with plans already underway for the next event in April 2025
The Walee Financial Services team is eager to leverage insights gained from this event to enhance our offerings and strengthen our position in the dynamic fintech landscape.
Through participation in events like Money20/20 Asia, Walee Financial Services reaffirms its commitment to driving innovation and fostering financial inclusion, aligning with our mission to transform the financial experience for individuals and businesses alike.
Walee Financial Services at LEAP 2024: Embracing Innovation and Networking Opportunities
Walee Financial Services proudly participated in LEAP 2024, held from March 4 to March 7 in Riyadh, Saudi Arabia. This event has rapidly established itself as one of the largest tech conferences globally, attracting tech enthusiasts, industry leaders, and innovators from around the world.
Driving Innovation and Networking
The WFS team joined thousands of attendees from diverse sectors, engaging in discussions around the latest advancements in technology and their applications in finance. LEAP 2024 featured over 1,800 exhibitors, including major tech companies like Microsoft, Google, and Amazon Web Services, providing a unique opportunity to explore cutting-edge solutions and innovations.
One of the highlights of the event was DeepFest, a dedicated segment focused on artificial intelligence. This provided an ideal platform for WFS to learn about the latest AI-driven solutions that could enhance their offerings in the fintech space.
Engaging Sessions and Workshops
WFS representatives participated in various workshops and panel discussions, gaining insights into the evolving landscape of technology and finance. These sessions emphasized the importance of digital transformation and the role of fintech in driving economic growth. The focus on AI and data analytics resonated with WFS’s commitment to leveraging technology for better financial solutions.
Building Strategic Connections
The networking opportunities at LEAP 2024 were invaluable for WFS. The event facilitated interactions with entrepreneurs, investors, and industry experts, fostering potential collaborations that align with WFS’s mission of financial inclusion and innovation. The diverse participation from over 172,000 attendees across 183 countries enriched the experience, making it a melting pot of ideas and perspectives.
Conclusion
Walee Financial Services’ participation in LEAP 2024 reaffirmed its commitment to staying at the forefront of fintech innovation. By engaging with the global tech community, WFS aims to explore new avenues for growth and to enhance its services, ultimately striving to provide better financial solutions to its clients.
The insights gained and connections made during LEAP 2024 will undoubtedly contribute to WFS’s mission of driving financial inclusion and supporting the growth of digital financial services in the MENAP region.
Hakeem Partners with Jacked Nutrition to Empower Female Blue-Collar Workers
Walee Financial Services is thrilled to announce a strategic partnership with Jacked Nutrition, a leading gym in Islamabad dedicated to promoting health and an active lifestyle. This collaboration aims to empower female blue-collar workers through the Hakeem Female Blue-Collar Workers Digital Credit Inclusion Program, providing guaranteed financing to encourage their participation in the digital financial ecosystem.
About Jacked Nutrition
Jacked Nutrition is not just a gym; it’s a vibrant community that prioritises health and fitness. With a strong commitment to fostering an active lifestyle, Jacked Nutrition offers a range of fitness programs tailored to help individuals achieve their personal wellness goals. The gym is renowned for its supportive environment, where powerful and determined female employees play a crucial role in inspiring and motivating members.
Empowering Female Blue-Collar Workers
Through this partnership, Walee Financial Services and Jacked Nutrition aim to uplift and support female blue-collar workers by providing them with the financial tools they need to thrive. The Hakeem Female Blue-Collar Workers Digital Credit Inclusion Program is designed to eliminate barriers to access by offering guaranteed financing specifically for female workers. This initiative encourages their active participation in the digital financial ecosystem, ensuring they have the resources to invest in their futures.
Building a Supportive Community
Jacked Nutrition’s strong team of female employees serves as role models for aspiring female workers. This partnership will facilitate workshops and initiatives aimed at financial literacy, health, and well-being, creating a holistic support system for women in the community.
WFS is proud to collaborate with Jacked Nutrition to create a meaningful impact on the lives of female blue-collar workers. This partnership signifies a step forward in promoting financial inclusion, empowering women, and encouraging a culture of health and wellness.
Hakeem Partners with ADM Group to Support Female Domestic Workers
Walee Financial Services is excited to announce its partnership with ADM Group, a reputable domestic staff and maid providing agency, under the Hakeem Female Blue-Collar Workers Digital Credit Inclusion Program. This collaboration aims to empower female domestic workers who often face financial challenges, providing them with guaranteed access to financing and encouraging their participation in the digital financial ecosystem.
About ADM Group
ADM Group is dedicated to connecting families with professional domestic staff, ensuring a reliable and trustworthy workforce. The agency prides itself on offering exceptional service and maintaining strong relationships with both clients and employees. Recognizing the essential contributions of female domestic workers, ADM Group is committed to supporting their well-being and financial stability.
Empowering Female Domestic Workers
Through this partnership, WFS and ADM Group seek to uplift female domestic workers by offering tailored financial solutions to address their unique needs. The Hakeem Female Blue-Collar Workers Digital Credit Inclusion Program is designed to provide these women with guaranteed financing, enabling them to overcome financial hardships and achieve greater economic independence.
Building a Path to Financial Empowerment
The partnership will focus on creating financial literacy programs and resources for female domestic workers, helping them better manage their finances and make informed decisions. By providing access to financial services, WFS and ADM Group are committed to fostering a supportive environment that encourages women to thrive both personally and professionally.
WFS is proud to collaborate with ADM Group to create a positive impact on the lives of female domestic workers. This partnership highlights the importance of financial inclusion and aims to empower women, enabling them to take control of their financial destinies.
Hakeem Partners with Leyjao.pk to Support Female Employees
Walee Financial Services is excited to announce its partnership with Leyjao.pk, Pakistan’s leading online shopping portal, under the Hakeem Female Blue-Collar Workers Digital Credit Inclusion Program. This collaboration aims to empower female employees of Leyjao.pk by providing them with guaranteed access to financing and enhancing their participation in the digital financial ecosystem.
About Leyjao.pk
Leyjao.pk is a prominent online shopping platform that connects buyers with over 25,000 vendors across Pakistan. With a commitment to supporting local businesses, Leyjao.pk facilitates seamless transactions and delivery of products nationwide, making it a vital player in Pakistan’s e-commerce landscape.
Empowering Female Employees
Through this partnership, WFS and Leyjao.pk aim to uplift the female employees of the platform by offering tailored financial solutions that address their unique challenges. The Hakeem Female Blue-Collar Workers Digital Credit Inclusion Program is designed to provide these women with guaranteed financing, enabling them to overcome financial hurdles and achieve greater economic independence.
Creating a Path to Financial Inclusion
This partnership will also focus on developing financial literacy programs and support mechanisms for female employees, helping them manage their finances effectively and make informed decisions. By connecting women with essential financial tools, WFS and Leyjao.pk are dedicated to fostering a culture of empowerment and financial independence.
Conclusion
WFS is proud to collaborate with Leyjao.pk to positively impact the lives of female employees within the organisation. This partnership highlights the importance of financial inclusion and aims to empower women to take control of their financial futures.
PCB and Walee Signed Deal For Digital Broadcasting Of HBL PSL 9 and 10
[Lahore, Feb 14, 2024]: The Pakistan Cricket Board (PCB) and Walee have sealed a historic partnership for the digital streaming rights for HBL PSL 9 and 10. This momentous event signifies a shared vision of cricket's future through state-of-the-art digital streaming services provided by WALEE.
The signing ceremony, held at the PCB headquarters on Tuesday, February 13th, 2024, brought together key stakeholders from both entities. Ahsan Tahir, CEO of Walee Technologies, alongside Salman Naseer, COO PCB, Naila Bhatti, League Commissioner, and other senior leadership, graced the occasion with their presence.
“Walee has emerged as a formidable contender in the digital media industry with an unprecedented bid, and we are delighted to join forces with them. Their understanding of the evolving landscape of digital sports broadcasting aligns seamlessly with our vision for the future of cricket. We eagerly anticipate delivering exceptional streaming experiences for the upcoming HBL Pakistan Super League Seasons 9 and 10” – Salman Naseer, COO PCB stated.
“We are honored to bring a very different digital experience for the fans, by the fans,” Tahir remarked. “With Snack Video as the parent digital platform for PSL Seasons 9 and 10, we are poised to deliver unparalleled streaming experiences to cricket fans across Pakistan” – stated Ahsan Tahir, CEO Walee. Walee and PCB, both believe this as a symbolic gesture of inclusivity, uniting stakeholders in a shared vision of cricket and digital innovation reaching new heights.
WALEE beat established media players with a PKR 1.875bn bid to secure the digital broadcasting rights for HBL PSL 9 and 10, which is 113% more from the value for the last two years.
ABOUT WALEE:
Launched in November 2019, Walee stands as Pakistan’s leading influencer marketing and social commerce platform. With a vision centered around fostering the creator economy, Walee has become the preferred platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities.
Walee’s MarTech suite, including Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center, operates with a commitment to compliance and corporate governance, holding the distinction of being the first and only MarTech player in Pakistan to achieve six ISO certifications.
For media inquiries, please contact:
Anum J. Khan
Sr. Marketing Manager
Walee takes over Operational Management of Snack Video Pakistan, Ushering in a New Era for Digital Content
WALEE, MENAP’s largest creator economy player, is thrilled to announce a landmark strategic move – the take over of operating rights for the Snack Video platform in Pakistan. This takeover not only strengthens Walee’s position in digital content, live-streaming, AdTech, and gaming services but also revolutionizes the creator economy in the region.
Muhammad Ahsan Tahir, Group CEO of Walee, shares his vision:
“We’re embarking on a transformative journey. This take over signifies a quantum leap in our capabilities, allowing us to bring unparalleled digital experiences to Pakistan. Our focus will be on leveraging Snack Video’s dynamic platform to introduce cutting-edge content, advanced AdTech solutions, and immersive gaming experiences. We are particularly excited about integrating Augmented Reality features, offering an unmatched branding experience to advertisers and brands in Pakistan.”
Owen (秦扬), Head of South Asia and SouthEast Asia at Snack Video, comments on the partnership:
“Recognizing Walee’s influential position and trust within media touchpoints, especially among Gen Z and Alpha audiences, Snack Video is proud to partner with a company that embodies innovation and user empowerment. Walee’s commitment to democratizing storytelling and supporting a wide spectrum of creators aligns perfectly with our vision for the future of digital content.”
Highlights of the Take over:
Exclusive Operational Rights: Walee Technologies now exclusively operates Snack Video in Pakistan, encompassing content operation, commercialization, live streaming revenue, and marketing rights.
Innovative Features and Updates: Walee is set to introduce AR features and provide the latest in digital content, AdTech, streaming technology, and user monetization, ensuring the Pakistani audience remains at the forefront of digital advancements.
Enhanced Branding and Advertising Solutions: With its unique Data Management Platform, Walee will offer hyper-targeted advertising, unprecedented contextual marketing, and enhanced campaign monitoring, setting new standards in the advertising realm.
Commitment to the Creator Economy: As a pioneer in Pakistan’s creator economy, Walee’s investment will empower both digital and analog creators, addressing challenges in the media supply chain and fostering inclusive growth.
ABOUT WALEE GROUP:
Founded in November 2019, Walee has rapidly become Pakistan’s leading influencer marketing and social commerce platform. It boasts over 150,000 influencers, and 5,000 merchants, and operates across nearly 300 cities. Walee’s MarTech suite is a testament to its innovation, offering services like Creator Insights, Influencer Marketing, Social Commerce, Social Listening, and a Digital Service Center. The company, headquartered in Islamabad and with six offices across four countries, is distinguished by its compliance and corporate governance, being the first and only MarTech player in Pakistan to secure six ISO certifications.
ABOUT Kuaishou Technology
Kuaishou Technology, a leading Chinese publicly traded company, is recognized globally as a major player among the top internet companies with a user base surpassing 5 billion and over 250 million content creators. As a prominent content community and social platform, Kuaishou is founded on the belief that each individual’s uniqueness and talents can create meaningful engagement and value. The company is dedicated to enhancing content creation tools and services, enabling people to easily record, share, and express their lives. Kuaishou’s platform facilitates the discovery of creators, businesses, and a diverse range of content, products, and services, aiming to work closely with value creators to enrich the choices and experiences of its users.
WALEE TEASES A NEW DIGITAL EXPERIENCE FOR PSL FANS
[Jan 17, 2024] — WALEE, Pakistan’s leading Creator Media and Social Commerce platform, have been triumphant in their bid for the digital live streaming rights of the highly anticipated Pakistan Super League (PSL) Seasons 9 and 10. Last week, WALEE beat established media players by coming in as the highest bid to secure these rights. This marks a significant disruption to how 130 million Pakistanis will experience the PSL.
“Our goal is to create an unmatched streaming experience for Seasons 9 & 10. As Pakistan’s leading MarTech company, we saw the digital ecosystem stumble and fumble with sustaining the Live experience in the past seasons of PSL. Our team is extremely passionate about elevating the LIVE experience, creating immersive activations and exciting new engagement features for Pakistani fans. This underscores our dedication to establishing an elevated benchmark for Live streaming in Pakistan”, commented Ahsan Tahir, CEO Walee.
The upcoming PSL Seasons 9 and 10 promise to unveil unprecedented features and innovations, reshaping the digital sports entertainment landscape. This includes interactive storytelling and tech-fueled exploration, setting the stage for the future of sports streaming. Ahsan added, “Soon we will be announcing our platforms and streaming partners. With 60% of Pakistan being digitally savvy, we believe the time is right to bring in strong new platforms and introduce new monetization opportunities for the team owners as well.”
“We are gearing up to deliver a game-changing cricket streaming experience. We’re not just starting over; we’re changing how Pakistanis consume cricket digitally. Being proudly Pakistani, we will ensure that fans not only get a world-class CDN, low-latency streams and superior technical infrastructure; but also experience never-seen-before LIVE engagement features and digital native content from players, teams and fans”, stated Ali Imran Memon, SVP Creator Media & Marketing at Walee.
ABOUT WALEE
Launched in November 2019, Walee stands as Pakistan’s leading influencer marketing and social commerce platform. With a vision centered around fostering the creator economy, Walee has become the preferred platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities. Walee’s MarTech suite, including Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center, operates with a commitment to compliance and corporate governance, holding the distinction of being the first and only MarTech player in Pakistan to achieve six ISO certifications.
For media inquiries, please contact:
Anum J. Khan
Sr. Marketing Manager
anum.khan@walee.pk
Walee Secures PSL Live Streaming Rights for Seasons 9 and 10
Jan 10, 2024 – In a historic breakthrough, Walee, Pakistan’s premier Creator-Tech platform, has emerged victorious in securing the exclusive live streaming rights for the upcoming Pakistan Super League (PSL) Seasons 9 and 10, clinching the deal with an impressive PKR 1.875 Billion. This strategic move not only signifies Walee’s foray into the digital broadcasting sphere, but also underscores its steadfast commitment to innovation and growth, championed by Pakistanis, for Pakistan.
Amidst fierce competition from industry front-runners such as Geo, Ten Sports, HUM TV, ARY, Daraz, Tamasha, Myco, and Trans Group, Walee’s win stands out as a testament to its evolving prominence in the live streaming arena.
Co-founded in 2019 by Samina Seth and Ahsan Tahir, Walee tapped into the power of their vibrant creator ecosystem – a constellation of relatable gamers, tech-savvy bloggers, and streetwise vloggers whose voices resonate deeply with the young PSL audience. These aren’t just influencers; they’re trusted micro-communities embedded in the fabric of how Gen Z and Alpha consume content.
Leveraging its unique background in the Creator Economy, working closely with over 150,000 influencers in Pakistan, Walee aims to revolutionize the digital viewing experience for the 130 million Pakistanis on various digital platforms.
“We are proud to announce our successful bid for the Live Streaming Media Rights for PSL Seasons 9 and 10, marking a significant milestone for Walee. As we commence this exciting journey, our goal is to elevate the PSL digital experience to unprecedented heights. The magnitude of this investment becomes possible through the support of patriotic, data-literate advertisers who recognize Walee as the sole platform boasting the highest trust media touchpoints, attracting both Gen Z and Gen Alpha customer segments,” stated Ahsan Tahir, Co-founder & CEO of Walee, the largest creator economy ecosystem in the MENAPT region.
As a Pakistan-born and Pakistani-owned technology ecosystem, Walee is dedicated to democratizing storytelling and empowering creators across diverse social strata, transcending conventional pedigrees. Tahir emphasized, “Our extensive creator network, coupled with innovative digital experiences in PSL Seasons 9 & 10, is poised to captivate this demographic with unparalleled authenticity. This triumph, four years in the making, serves as a testament to our steadfast belief in Pakistan’s narrative. Our partner BSports and us, stand ready to facilitate a seamless connection between PSL and its advertisers with the dynamic audiences of Gen Z and Gen Alpha, driven by data, chai, and unyielding ambition.”
As Walee continues to redefine the boundaries of what is possible, audiences can expect an unparalleled viewing experience during the upcoming PSL seasons 9 & 10.
About Walee
Walee, launched in November 2019, is Pakistan’s leading influencer marketing and social commerce platform. With a vision to grow the creator economy, Walee has become the go-to platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities. Walee’s MarTech suite includes Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center. The company is known for its compliance and corporate governance practices, being the first and only MarTech player in Pakistan to achieve six ISO certifications.
For more information, visit www.walee.com.
Discover more about WALEE at www.walee.pk
Media Contact: Anum Khan – anum.khan@walee.pk