PCB and Walee Signed Deal For Digital Broadcasting Of HBL PSL 9 and 10
[Lahore, Feb 14, 2024]: The Pakistan Cricket Board (PCB) and Walee have sealed a historic partnership for the digital streaming rights for HBL PSL 9 and 10. This momentous event signifies a shared vision of cricket's future through state-of-the-art digital streaming services provided by WALEE.
The signing ceremony, held at the PCB headquarters on Tuesday, February 13th, 2024, brought together key stakeholders from both entities. Ahsan Tahir, CEO of Walee Technologies, alongside Salman Naseer, COO PCB, Naila Bhatti, League Commissioner, and other senior leadership, graced the occasion with their presence.
“Walee has emerged as a formidable contender in the digital media industry with an unprecedented bid, and we are delighted to join forces with them. Their understanding of the evolving landscape of digital sports broadcasting aligns seamlessly with our vision for the future of cricket. We eagerly anticipate delivering exceptional streaming experiences for the upcoming HBL Pakistan Super League Seasons 9 and 10” – Salman Naseer, COO PCB stated.
“We are honored to bring a very different digital experience for the fans, by the fans,” Tahir remarked. “With Snack Video as the parent digital platform for PSL Seasons 9 and 10, we are poised to deliver unparalleled streaming experiences to cricket fans across Pakistan” – stated Ahsan Tahir, CEO Walee. Walee and PCB, both believe this as a symbolic gesture of inclusivity, uniting stakeholders in a shared vision of cricket and digital innovation reaching new heights.
WALEE beat established media players with a PKR 1.875bn bid to secure the digital broadcasting rights for HBL PSL 9 and 10, which is 113% more from the value for the last two years.
ABOUT WALEE:
Launched in November 2019, Walee stands as Pakistan’s leading influencer marketing and social commerce platform. With a vision centered around fostering the creator economy, Walee has become the preferred platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities.
Walee’s MarTech suite, including Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center, operates with a commitment to compliance and corporate governance, holding the distinction of being the first and only MarTech player in Pakistan to achieve six ISO certifications.
For media inquiries, please contact:
Anum J. Khan
Sr. Marketing Manager
Walee takes over Operational Management of Snack Video Pakistan, Ushering in a New Era for Digital Content
WALEE, MENAP’s largest creator economy player, is thrilled to announce a landmark strategic move – the take over of operating rights for the Snack Video platform in Pakistan. This takeover not only strengthens Walee’s position in digital content, live-streaming, AdTech, and gaming services but also revolutionizes the creator economy in the region.
Muhammad Ahsan Tahir, Group CEO of Walee, shares his vision:
“We’re embarking on a transformative journey. This take over signifies a quantum leap in our capabilities, allowing us to bring unparalleled digital experiences to Pakistan. Our focus will be on leveraging Snack Video’s dynamic platform to introduce cutting-edge content, advanced AdTech solutions, and immersive gaming experiences. We are particularly excited about integrating Augmented Reality features, offering an unmatched branding experience to advertisers and brands in Pakistan.”
Owen (秦扬), Head of South Asia and SouthEast Asia at Snack Video, comments on the partnership:
“Recognizing Walee’s influential position and trust within media touchpoints, especially among Gen Z and Alpha audiences, Snack Video is proud to partner with a company that embodies innovation and user empowerment. Walee’s commitment to democratizing storytelling and supporting a wide spectrum of creators aligns perfectly with our vision for the future of digital content.”
Highlights of the Take over:
Exclusive Operational Rights: Walee Technologies now exclusively operates Snack Video in Pakistan, encompassing content operation, commercialization, live streaming revenue, and marketing rights.
Innovative Features and Updates: Walee is set to introduce AR features and provide the latest in digital content, AdTech, streaming technology, and user monetization, ensuring the Pakistani audience remains at the forefront of digital advancements.
Enhanced Branding and Advertising Solutions: With its unique Data Management Platform, Walee will offer hyper-targeted advertising, unprecedented contextual marketing, and enhanced campaign monitoring, setting new standards in the advertising realm.
Commitment to the Creator Economy: As a pioneer in Pakistan’s creator economy, Walee’s investment will empower both digital and analog creators, addressing challenges in the media supply chain and fostering inclusive growth.
ABOUT WALEE GROUP:
Founded in November 2019, Walee has rapidly become Pakistan’s leading influencer marketing and social commerce platform. It boasts over 150,000 influencers, and 5,000 merchants, and operates across nearly 300 cities. Walee’s MarTech suite is a testament to its innovation, offering services like Creator Insights, Influencer Marketing, Social Commerce, Social Listening, and a Digital Service Center. The company, headquartered in Islamabad and with six offices across four countries, is distinguished by its compliance and corporate governance, being the first and only MarTech player in Pakistan to secure six ISO certifications.
ABOUT Kuaishou Technology
Kuaishou Technology, a leading Chinese publicly traded company, is recognized globally as a major player among the top internet companies with a user base surpassing 5 billion and over 250 million content creators. As a prominent content community and social platform, Kuaishou is founded on the belief that each individual’s uniqueness and talents can create meaningful engagement and value. The company is dedicated to enhancing content creation tools and services, enabling people to easily record, share, and express their lives. Kuaishou’s platform facilitates the discovery of creators, businesses, and a diverse range of content, products, and services, aiming to work closely with value creators to enrich the choices and experiences of its users.
WALEE TEASES A NEW DIGITAL EXPERIENCE FOR PSL FANS
[Jan 17, 2024] — WALEE, Pakistan’s leading Creator Media and Social Commerce platform, have been triumphant in their bid for the digital live streaming rights of the highly anticipated Pakistan Super League (PSL) Seasons 9 and 10. Last week, WALEE beat established media players by coming in as the highest bid to secure these rights. This marks a significant disruption to how 130 million Pakistanis will experience the PSL.
“Our goal is to create an unmatched streaming experience for Seasons 9 & 10. As Pakistan’s leading MarTech company, we saw the digital ecosystem stumble and fumble with sustaining the Live experience in the past seasons of PSL. Our team is extremely passionate about elevating the LIVE experience, creating immersive activations and exciting new engagement features for Pakistani fans. This underscores our dedication to establishing an elevated benchmark for Live streaming in Pakistan”, commented Ahsan Tahir, CEO Walee.
The upcoming PSL Seasons 9 and 10 promise to unveil unprecedented features and innovations, reshaping the digital sports entertainment landscape. This includes interactive storytelling and tech-fueled exploration, setting the stage for the future of sports streaming. Ahsan added, “Soon we will be announcing our platforms and streaming partners. With 60% of Pakistan being digitally savvy, we believe the time is right to bring in strong new platforms and introduce new monetization opportunities for the team owners as well.”
“We are gearing up to deliver a game-changing cricket streaming experience. We’re not just starting over; we’re changing how Pakistanis consume cricket digitally. Being proudly Pakistani, we will ensure that fans not only get a world-class CDN, low-latency streams and superior technical infrastructure; but also experience never-seen-before LIVE engagement features and digital native content from players, teams and fans”, stated Ali Imran Memon, SVP Creator Media & Marketing at Walee.
ABOUT WALEE
Launched in November 2019, Walee stands as Pakistan’s leading influencer marketing and social commerce platform. With a vision centered around fostering the creator economy, Walee has become the preferred platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities. Walee’s MarTech suite, including Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center, operates with a commitment to compliance and corporate governance, holding the distinction of being the first and only MarTech player in Pakistan to achieve six ISO certifications.
For media inquiries, please contact:
Anum J. Khan
Sr. Marketing Manager
anum.khan@walee.pk
Walee Secures PSL Live Streaming Rights for Seasons 9 and 10
Jan 10, 2024 – In a historic breakthrough, Walee, Pakistan’s premier Creator-Tech platform, has emerged victorious in securing the exclusive live streaming rights for the upcoming Pakistan Super League (PSL) Seasons 9 and 10, clinching the deal with an impressive PKR 1.875 Billion. This strategic move not only signifies Walee’s foray into the digital broadcasting sphere, but also underscores its steadfast commitment to innovation and growth, championed by Pakistanis, for Pakistan.
Amidst fierce competition from industry front-runners such as Geo, Ten Sports, HUM TV, ARY, Daraz, Tamasha, Myco, and Trans Group, Walee’s win stands out as a testament to its evolving prominence in the live streaming arena.
Co-founded in 2019 by Samina Seth and Ahsan Tahir, Walee tapped into the power of their vibrant creator ecosystem – a constellation of relatable gamers, tech-savvy bloggers, and streetwise vloggers whose voices resonate deeply with the young PSL audience. These aren’t just influencers; they’re trusted micro-communities embedded in the fabric of how Gen Z and Alpha consume content.
Leveraging its unique background in the Creator Economy, working closely with over 150,000 influencers in Pakistan, Walee aims to revolutionize the digital viewing experience for the 130 million Pakistanis on various digital platforms.
“We are proud to announce our successful bid for the Live Streaming Media Rights for PSL Seasons 9 and 10, marking a significant milestone for Walee. As we commence this exciting journey, our goal is to elevate the PSL digital experience to unprecedented heights. The magnitude of this investment becomes possible through the support of patriotic, data-literate advertisers who recognize Walee as the sole platform boasting the highest trust media touchpoints, attracting both Gen Z and Gen Alpha customer segments,” stated Ahsan Tahir, Co-founder & CEO of Walee, the largest creator economy ecosystem in the MENAPT region.
As a Pakistan-born and Pakistani-owned technology ecosystem, Walee is dedicated to democratizing storytelling and empowering creators across diverse social strata, transcending conventional pedigrees. Tahir emphasized, “Our extensive creator network, coupled with innovative digital experiences in PSL Seasons 9 & 10, is poised to captivate this demographic with unparalleled authenticity. This triumph, four years in the making, serves as a testament to our steadfast belief in Pakistan’s narrative. Our partner BSports and us, stand ready to facilitate a seamless connection between PSL and its advertisers with the dynamic audiences of Gen Z and Gen Alpha, driven by data, chai, and unyielding ambition.”
As Walee continues to redefine the boundaries of what is possible, audiences can expect an unparalleled viewing experience during the upcoming PSL seasons 9 & 10.
About Walee
Walee, launched in November 2019, is Pakistan’s leading influencer marketing and social commerce platform. With a vision to grow the creator economy, Walee has become the go-to platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities. Walee’s MarTech suite includes Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center. The company is known for its compliance and corporate governance practices, being the first and only MarTech player in Pakistan to achieve six ISO certifications.
For more information, visit www.walee.com.
Discover more about WALEE at www.walee.pk
Media Contact: Anum Khan – anum.khan@walee.pk
Walee Financial Services Receives NBFC License from SECP
Walee Financial Services is proud to announce that the Securities and Exchange Commission of Pakistan (SECP) has granted it the Non-Banking Financial Company (NBFC) Investment Financial Services (IFS) licence. This significant achievement solidifies Walee Financial Services as a licensed provider of innovative financial solutions, allowing it to operate under SECP’s regulatory framework.
The licence, License No. SECP/LRD/119/WFSPL/2022-16, authorises Walee Financial Services to offer a diverse range of financial services, including:
- Digital Nano Financing – Providing quick access to small-scale loans for individuals.
- Buy Now, Pay Later (BNPL) – Offering customers the flexibility to make purchases and pay later in instalments.
- Earned Wage Access – Enabling employees to access their earned wages ahead of payday to manage financial needs.
- Invoice Factoring – Facilitating businesses with cash flow by unlocking the value of unpaid invoices.
SECP’s Proactive Efforts in Regulating the Market
Walee Financial Services applauds SECP’s proactive stance in eliminating unregulated and exploitative lending practices, ensuring a transparent and accountable financial ecosystem. Through such regulatory efforts, SECP has paved the way for legitimate financial service providers like Walee Financial Services to operate with integrity and consumer trust.
Advancing Financial Inclusion Through Technology
With this licence, Walee Financial Services will continue leveraging technology to deliver ethical, reliable, and efficient financial solutions. The company aims to bridge financial gaps through a digital-first approach, focusing on meeting the evolving needs of individuals and enterprises across Pakistan.
The NBFC licence marks a significant step in Walee Financial Services’ journey toward building a trusted financial ecosystem. As the company expands its product offerings, it remains committed to serving the financial needs of underserved communities and businesses, driving positive change in Pakistan’s financial landscape.
Walee Financial Services at Singapore FinTech Festival 2023
Driving Innovation in Fintech
Engaging with Global Leaders
The Singapore Fintech Festival provided Walee Financial Services with a valuable platform to connect with global financial leaders, startups, and investors. Engaging conversations focused on sustainable finance and technology-driven solutions were key themes throughout the event. Notable highlights included thematic zones like the Technology Zone, showcasing cutting-edge AI innovations, and the Founders Zone, where startups pitched their ideas to leading investors.
Exploring Opportunities
Walee Financial Services actively explored ways to leverage AI to enhance its product offerings, including behavioural lending models tailored for the evolving financial landscape. The festival also featured collaborative sessions, such as the Talent Zone’s mentorship programs, aimed at nurturing the next generation of fintech professionals, supporting Walee Financial Services’s commitment to financial inclusion.
Investor Hours and Networking
A standout segment of the festival was the Investor Hours, providing dedicated time for companies to engage with potential investors. This opportunity allowed WFS to showcase its vision and explore potential collaborations with key industry players. Additionally, after-hours networking events facilitated relationship-building in a more relaxed setting, further enhancing collaboration prospects.
Walee Financial Services’s participation in the Singapore FinTech Festival reinforced its position within the global fintech ecosystem while showcasing its dedication to innovative solutions. By engaging with stakeholders and exploring new partnerships, Walee Financial Services aims to advance its mission of driving financial inclusion through nano-financing, contributing to the broader goals of transforming financial services.
Walee Financial Services Appoints Dr. Rashid Mansoor as Shariah Director
Walee Financial Services is proud to announce the appointment of Dr. Rashid Mansoor as Head of Shariah. Dr. Mansoor brings a wealth of knowledge and expertise in Islamic finance, positioning Walee Financial Services to enhance its commitment to providing innovative and ethically grounded Shariah-compliant financial solutions.
About Dr. Rashid Mansoor
Dr. Rashid Mansoor is a distinguished expert in Islamic finance with extensive experience in academia, Shariah consultancy, and corporate training. He holds a PhD in Islamic Finance from INCEIF University, Malaysia, where his research focused on the critical role of financial inclusion and Islamic finance in mitigating income inequality post-crisis. His academic credentials include an MSc in Economics from Lahore University of Management Sciences (LUMS) and comprehensive training in Shariah studies. Additionally, he is a Certified Shariah Advisor and Auditor (CSAA) from AAOIFI, Bahrain.
Throughout his career, Dr. Rashid has significantly contributed to the development of Shariah-compliant financial products. As the Head of Shariah at Walee Financial Services, he will play a pivotal role in launching innovative digital finance solutions that adhere to Islamic principles.
Dr. Rashid’s expertise spans product development, Shariah compliance, and consultancy, having collaborated with banks, non-bank financial institutions (NBFIs), social welfare organizations, and leading names in the construction industry. His academic background includes serving as an Assistant Professor of Islamic Finance at Riphah International University, where he taught courses in Islamic banking, economics, and finance.
Vision for Walee Financial Services
In his new role, Dr. Rashid aims to foster a comprehensive and ethically grounded Islamic finance ecosystem that empowers communities and promotes financial inclusion.
Dr. Rashid Mansoor’s Statement
With the appointment of Dr. Rashid Mansoor, Walee Financial Services is poised to strengthen its commitment to Shariah-compliant financing that aligns with the principles of ethical finance, free from riba and interest. Dr. Rashid’s leadership will be instrumental in driving the company’s mission to deliver innovative financial solutions that cater to the diverse needs of its clientele.
Walee Technologies & Cheetay Pakistan partner to drive innovation and growth
Lahore, September 12, 2023 – Walee Technologies Pvt. Ltd. (Walee), Pakistan’s frontrunner influencer marketing technology company, has joined hands with Cheetay Pakistan, the country’s leading delivery startup, in a broad ranging marketing partnership covering social commerce, creator media and collaborations on product. The Memorandum of Understanding (MOU) signing was held at Cheetay’s Lahore Headquarters where the teams exchanged views on the various challenges and opportunities in the landscape.
Under this partnership, Walee and Cheetay teams will work together to drive acquisitions using the media opportunities in the influencer and creator ecosystems. Cheetay aims to supercharge the reach and impact of their marketing campaigns delivering customer value and engagement. The teams will also work together on product opportunities and building the Cheetay’s Sahar brand together.
Speaking about the partnership, Ali Imran Memon (SVP Creator Media @ Walee) said, “We are thrilled to collaborate with Cheetay Pakistan. This partnership reflects Walee’s commitment to driving innovative influencer marketing solutions that create meaningful connections between brands, creators and their target audiences. We look forward to achieving new milestones and delivering exceptional value to the Cheetay brand and their customers.”
Walee is the only Influencer Marketing platform in Pakistan that offers accurate data and discovery for over 160,000 influencers, campaign measurement across full funnel objectives and a transparent ecosystem that benefits both brands and creators. Under this broad ranging partnership, the Walee team will deliver geo-tailored solutions to Cheetay in their core cities, Lahore and Islamabad/Rawalpindi.
Cheetay Pakistan’s Head of Product, Ms. Nazia Hashmi Ahmad stated, “Cheetay is excited to partner with Walee after the launch of its unique gamified loyalty program. Cheetay offers premium Grocery, Pharma, Food and Gifting solutions across Lahore, Islamabad and Rawalpindi”
Discover more about WALEE at www.walee.pk
Download WALEE App at Google Playstore or Appstore
Media Contact: Asna Hassan Rizvi asna.rizvi@walee.pk
Empowering Pakistan's Creators and Brands: Walee Creators Academy Season 2 Launches in Islamabad
Islamabad, September 12, 2023 – Walee hosted its Creators Academy Season 2 launch with some of Pakistan’s top creators and marketing teams at the Walee HQ in Islamabad. The event followed 4 days of shoots with the top creators recording the next instalment of Walee Creators Academy.
Walee Creators Academy serves as a dedicated and innovative platform designed with a clear mission in mind: to birth and nurture the next generation of content creators, influencers and key opinion leaders in Pakistan. It’s an initiative that seeks to give back and make the industry accessible and sustainable – for both creators and brands.
Ali Imran Memon (SVP Creator Media @ Walee) addressed the industry’s murky supply chain and emphasised Walee’s proactive role in bridging the gap between creators and brands. He went on to mention that the industry had stagnated due to a trust deficit and that Walee has taken on the mission to bridge the gap between Creators and Brands. He highlighted Walee’s unique platform, which provides discovery, data and measurement for brand campaigns. With Walee’s insights and unwavering commitment to transparency in the supply chain, brands can rest assured that investments in Creator Media yield strong ROI.
The event saw participation from prominent brands like Jazz, Telenor, ONIC, HBL, Dao Proptech, Easy Paisa, Transworld, LeyJao, Starcom, Brainchild, Z2C and Jacked Nutrition. On the creators’ side, notable attendees included Hira Attique, Falaq Shahid, Byrooj, Hamza Bhatti, Syed Owais Ali, Ramma Jaffri, Khayyam Sajid, Mahnoor Shaukat, and Haris Mehmood.
The initiative aimed to foster meaningful interactions between creators and brands. Brand teams and creators engaged in fruitful discussions and candidly addressed the challenges they encounter when working with each other. The sundowner event ended with the Walee team promising that this is not just a beginning, but the dawn of an exciting journey ahead.
Discover more about WALEE at www.walee.pk
Download WALEE App at Google Playstore or Appstore
Media Contact: Asna Hassan Rizvi asna.rizvi@walee.pk