Content and Strategy Associate

Job location: Lahore, Full-time (not remote)

1.  Content Planning & Strategy

• Develop and manage weekly and monthly content calendars across platforms including Meta, TikTok, and YouTube
• Ensure a cohesive brand narrative and consistent messaging across all channels
• Conduct daily trend research (trending audio, formats, memes, and cultural moments) to identify real-time content opportunities
• Translate campaign objectives and high-level strategies into clear, actionable creative briefs for design and video teams

2. Asset Management & Delivery

• Act as the traffic manager for all creative assets, tracking progress and ensuring timely delivery
• Coordinate with internal teams to ensure assets meet platform-specific requirements
• Perform quality checks on all creative assets to ensure alignment with brand guidelines before publishing

3. Social Media Publishing & Optimization

• Manage content publishing schedules and ensure posts go live at optimal times for engagement
• Write, edit, and optimize captions using SEO-informed keywords and relevant hashtags
• Ensure strategic consistency between planned content and final published output

• Must have a Bachelor’s Degree
• 2–3 years of experience in social media strategy, creative planning, content operations, or account management
• Strong understanding of social media trends and platform-specific nuances (e.g., TikTok vs. Instagram vs. LinkedIn)
• Excellent organizational and time-management skills with the ability to handle multiple projects simultaneously
• Hands-on experience with project management and collaboration tools
• Strong written communication skills and attention to detail