Building the next generation of Sports Influencers

The partnership is built on a shared vision of grassroots development. This vision aligns with both organizations’ goals. These goals involve providing new opportunities for youth, nurturing talent to a world-class level in Pakistan, and creating more opportunities for rising sports players and influencers.

The best thing to come out of this partnership is the LEGACY CUP. It was an inter-school football tournament that took place from the 24th-26th of February at Ayub Park, Rawalpindi, Pakistan.  Ten teams from different schools actively participated in the cup, and BMI emerged victorious with an 8-4 win. Additionally, athletes will receive mentorship programs, workshops, and other initiatives across Pakistan, alongside cash prizes and grand trophies.

The event is the first step in empowering the youth with the necessary skills and knowledge to become successful football players; Train them through professional coaching and create opportunities for social influence. The idea is to create a sustainable and thriving sports ecosystem in Pakistan that will nurture world-class talent and influencers capable of competing in the global sports industry.

FOOTBALL FACTORY is Pakistan’s first independent grassroots development program. It caters to indigenous football talent, grooming them into skilled footballers and sportsmen for high-level competition. Faizan Sameer, CEO & founder of the Football Factory, expressed his views with excitement. He stated, “The vision of Football Factory is to provide a platform at the grassroots level to develop the young generation, fulfilling our dream of seeing Pakistan play in the World Cup soon.”

Since, no elite football can be complete without grassroots football, as it develops a strong foundation. Alternatively, there can be no pathway for young men and women footballers to play and represent Pakistan at the international level”. Faizan is a UEFA CFM graduate and Football Coach with having degree from the University of Lausanne in Football Management.

WALEE CREATORS ACADEMY, in collaboration with IOP (Influencers of Pakistan), provides a learning platform for aspiring content creators. It offers firsthand knowledge from industry pioneers, featuring curated guidelines and how-to video tutorials. These resources help creators improve content, grow their following, and increase engagement to boost their revenue.

Commenting on the partnership, Ahsan Tahir, CEO and co-founder of WALEE also extended his support on the occasion with inspiring words, “This partnership encapsulates our vision of unifying the creator economy while helping the youth bring out their best potential at every level related to sports and digital media.  We believe that developing sports influencers is essential to promoting football and creating a positive impact in today’s digital era.

By providing such opportunities, we can equip young enthusiasts with the skills and knowledge they need to excel in the industry. They can make a significant contribution to the influencer world in the coming years.

Legacy Cup is just the start of this collaboration with FOOTBALL FACTORY. WALEE aims to promote football by developing sports influencers in Pakistan. The goal is to provide a platform to the local community of football players and create influential sports figures who can inspire and drive positive change in society. It will lead Pakistan towards world-class football, where our teams can compete at the international level.

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