Walee Insights

Walee Influencer Insights

Use the power of influence to kickstart your next campaign. Pakistan’s first comprehensive influencer marketing and industry report, incorporating a wide range of content dimensions to help determine high-performing outcomes


Walee Influencer Insights

Use the power of influence to kickstart your next campaign. Pakistan’s first comprehensive influencer marketing and industry report, incorporating a wide range of content dimensions to help determine high-performing outcomes


Choose influencers for your next campaign using Walee Influencer Insights

Choose influencers for your next campaign using Walee Influencer Insights

Who?

Understand influencers’ audiences who engage with influencers’ content by deep-diving into their demographics, such as gender and age, location and other important criteria.

Who?

Understand influencers’ audiences who engage with influencers’ content by deep-diving into their demographics, such as gender and age, location and other important criteria.

Why?

Consider the vast range of scenarios for when audiences appear to better engage with content and take into account a wide range of factors, from influencers’ activities to their appearance.

Why?

Consider the vast range of scenarios for when audiences appear to better engage with content and take into account a wide range of factors, from influencers’ activities to their appearance.

What?

Analyse content elements that could impact performance, such as the type (images or videos), placement (single entry to carousels) and other details such as clothing variety and styles.

What?

Analyse content elements that could impact performance, such as the type (images or videos), placement (single entry to carousels) and other details such as clothing variety and styles.

When?

Consider the frequency and timelines of when content was posted alongside its engagement outcomes, and make reference to additional levels of context, like life or public events.

When?

Consider the frequency and timelines of when content was posted alongside its engagement outcomes, and make reference to additional levels of context, like life or public events.

Where?

Identifies the locations where the influencer created the content and maps the overall engagement ratio with other factors such as whether the visual setting was indoors or outdoors.

Where?

Identifies the locations where the influencer created the content and maps the overall engagement ratio with other factors such as whether the visual setting was indoors or outdoors.

Walee Industry Insights

Access a 360 degree holistic view of the influencer marketing industry to get valuable and timely insights to plan and deliver campaigns for greater impact

Walee Industry Insights

Access a 360 degree holistic view of the influencer marketing industry to get valuable and timely insights to plan and deliver campaigns for greater impact

Benefits

Your value for influencer marketing campaigns starts here!

Identify Trends and Opportunities

Enhance the quality of your future influencer engagement by understanding how different industries and brands have worked with them in delivering high-performing content and campaign results.

Campaign Content Planning

Design campaign schematics and content smartly by considering a wide range of factors, such as locations, design elements, posting schedules and frequency – information that’s not readily available in one place.

Define Benchmarks

Aim to continually improve your marketing investment. Access recent data to develop relevant benchmarks to ensure you are setting realistic performance expectations for your brand and campaign, as well as anticipate potential opportunities. Consider factors like shifts in follower numbers, engagement rates and Influencer Quality Scores, among others.

Influencer Selection

Align influencers’ profiles and performance to your brand and shortlist or finalise your selection for marketing campaigns, brand ambassador programs and other initiatives. Use your preferred method in balancing quantitative and qualitative data in your analysis, assigning weightage against factors like engagement rates, audience quality and content.

Market & Competition Analysis

It gives you a comprehensive analysis of the influencer marketing industry and their campaign performances. It also helps you identify the opportunities that can boost your next campaign

Benefits

Your value for influencer marketing campaigns starts here!

Identify Trends and Opportunities

Enhance the quality of your future influencer engagement by understanding how different industries and brands have worked with them in delivering high-performing content and campaign results.

Campaign Content Planning

Design campaign schematics and content smartly by considering a wide range of factors, such as locations, design elements, posting schedules and frequency – information that’s not readily available in one place.

Define Benchmarks

Aim to continually improve your marketing investment. Access recent data to develop relevant benchmarks to ensure you are setting realistic performance expectations for your brand and campaign, as well as anticipate potential opportunities. Consider factors like shifts in follower numbers, engagement rates and Influencer Quality Scores, among others.

Influencer Selection

Align influencers’ profiles and performance to your brand and shortlist or finalise your selection for marketing campaigns, brand ambassador programs and other initiatives. Use your preferred method in balancing quantitative and qualitative data in your analysis, assigning weightage against factors like engagement rates, audience quality and content.

Market & Competition Analysis

It gives you a comprehensive analysis of the influencer marketing industry and their campaign performances. It also helps you identify the opportunities that can boost your next campaign