social media marketing

WHICH SOCIAL MEDIA PLATFORM IS RIGHT FOR INFLUENCER MARKETING?

WHICH SOCIAL MEDIA PLATFORM IS RIGHT FOR INFLUENCER MARKETING? 1200 675 faizan

With the ever-changing world of digital, social media platforms are becoming more powerful each day, thus opening new doors for influencer marketing.

We say this as we see an increase in the number of social media users worldwide. Last year, new users with an average of 1.3 million joined social media, bringing the global user count to nearly 4.2 billion by the beginning of 2021.

Deciding which social media platform can be fruitful for your business or influencer marketing program can be a choosy task.

Mostly, two social media platforms are known best for influencer marketing. One is Instagram and the other one is TikTok. So let’s dig into the details of both platforms to find out which one is best for you.

Instagram

Launched in 2010, the platform offers a mobile-focused environment to interact with. Broadly, Instagram has been seen as the best platform for influencer marketing. The platform has an audience base of Millennials, Gen Z, and Gen X.

Features

Instagram offers a variety of features for an influencer to create content either in terms of a static or a video. These options are available for content shareable on the feed. Social media content creators share professionally shot images and videos on the feed and maintain their grid as per their niche.

Moreover, Instagram has a ‘story’ feature which makes the content available for 24 hours. There, you have multiple options to interact with the audience including polls, open questions, and quizzes. Instagram stories are used to share instant and raw content as the audiences like to see the behind-the-curtain version of yours.

The interactive nature of Instagram stories has increased the time spent on the app to more than 28 minutes.

Instagram has also launched ‘Reels’ on stories which allow users to create 15 seconds multi-clip videos with audiovisual effects, and other creative tools. However, this feature is unavailable in certain geographic locations.

Audience

If your target audience lies from an age group of 25 to 34 years, your influencer marketing program should definitely include Instagram as this age group is the most abundant one on Instagram.

They follow celebrities or social media influencers/content creators. Not only that, people on Instagram love to share user-generated content which includes their own images, and stories of their creations as well.

Not to forget the mentioning part of Instagram where people mention each other in different content.

Instagram is a place where you can find a healthy and impactful community. Influencers and content creators interact with their audience, discuss, guide, and recommend.

Tracking and measurement

Instagram offers analytical tools to track and measure the performance of individual posts. This helps in understanding how the content of an influencer is performing, what the audiences like and interact with.

When is the best time to interact with the audience and to what extent the influencer’s content reached and brought new followers?

TikTok

The application is known for shooting and sharing short, musical, and hilarious videos. The app which began as a platform to make lip syncs and participate in dance trends has now become a full-time career of many social media content creators.

Features

TikTok has provided a great avenue for users to share user-generated content which includes everyday vibes, as well as tips and tricks, entertainment, and challenges.

In parallel, we have seen many influencers who became famous from the same platform for creatively converting the daily routine moments.

As the platform is video-based, it offers more features to shoot videos creatively thus enabling its users to make the most of their mobile phones.

TikTok favors original content and by following different best practices, your video can get a chance to appear on the ‘for you’ page of the app.

Audience

About 33 million users access the app to interact with the content. With the great potential the platform offers, many brands have accessed TikTok with influencers and have found great results. 

Regardless of the fact that TikTok is comparatively new in Pakistan, brands like Cadbury, Samsung, and Huawei have run their influencer marketing campaigns on TikTok.

Around 60% of TikTok users lie between the ages of 16 to 24, making it a primarily Gen Z platform. This gives the brands an opportunity to target their audience group which is kids or Gen Z. 

The platform is interactive in nature and requires its users to perform on camera while shooting a video. So if you are thinking to appear on TikTok, plan out some activity that entices the audience to participate.

Tracking and measurement

Like Instagram, TikTok also offers certain features to track and measure the performance of your content. The analytics are more or less similar to Instagram where one can find followers’ information as well as profile visits and video views.

TikTok or Instagram?

So having adequate knowledge of both the platforms, their audiences, and how they work, how should one decide which platform is best for their influencer marketing program?

The answer lies in the audience. Wherever your audience is active should be the targeted platform for influencer marketing campaigns.

Both platforms have their distinct genres. So the next big thing is which platform is aligned with your brand’s communication.

Sometimes, you may find that both platforms can work best for you as your target audience is available and active on both platforms.

On the contrary, there may occur some cases where both platforms might not work best for your business.

To find the best platform for your business and the top-performing influencers on those platforms, sign up on Walee and kick start your influencer marketing campaign. Moreover, you can create your online presence by creating your Walee shop.

To see how your campaigns and influencers are performing, Walee provides you a real-time dashboard that makes it easy for you to track, measure, and control your campaign along the way.

Interested in starting your first Influencer Marketing campaign? Contact us now!

How to Find the Right Influencers for Your Business

How to Find the Right Influencers for Your Business 1024 682 faizan

 

When it comes to connecting with the audience in a meaningful and more personal way and identifying their behavior patterns about certain brands, influencers or social media content creators are the obvious option to make this happen.

how-to-find-the-right-influencers-for-your-business

Onboarding and working with the right influencers can help you connect with your target audience, drive traffic to your website, lead to sales, and achieve other objectives of the brand. Around 63% of marketers work with influencers on every campaign.

The importance of influencers in a marketing strategy is consistently increasing and the reason for their exponential growth is their connection with the audience. They connect, create, share, listen, and discuss with their community. In return, they have become trusted peers for their audience.

Now as you know how important the role of an influencer is, let’s dig-in further to explore how you can find the right influencers for your business.

Why do you need to promote your brand with influencers?

Before you start looking for influencers, first make the objective of onboarding an influencer, crystal clear. Ask yourself what is the primary purpose of incorporating the social media content creator(s)?

Are you looking to create brand awareness other than through paid advertising tools?

Is it a positive perception you want to create around your brand?

Or do you want people to buy your brand on the recommendations of influencers?

Once your goals are clear enough, you can direct your efforts to find the person who can help you meet your objectives.

How to look for Influencers

There are certain ways you can work on to find your best match of influencers. Below are they described:

1. Get to know your audience

In influencer marketing, audiences are the third pillar alongside influencers and the brand. Many brands here make a mistake. They see the number of followers but not the type of those followers. You must ensure that the audience following a specific influencer are the ones you are looking for.

For instance, you work for a food brand and want to generate trails of a new variant. In order to do that, you choose to work with a food blogger. According to you, this will be the right decision?

Well broadly you took the right step. But specifically, you need to see which food blogger will work best for you. The one with pretty aesthetics of some lavish restaurant food or one who specializes in home-made food as well as covers the ingredients of the same.

An influencer with an audience similar to your target audience and content which fits your brand will be a perfect pick. Because s/he will feature your brand in front of the people who can eventually be interested in your brand.

2. Get to know your influencers

After getting a complete hand on the knowledge of your audience, it’s time to identify the potential influencers who can meaningfully represent your brand. For selecting influencers, below is the criteria you must see for what a good influencer should have.

Influencer Reach

Reach is the number of followers an influencer has on their social media. It is important that the person you select for outreach has a good relevant audience.

Engagement

This metric is more important than reach. Engagement rate shows how much followers actually engage and interact with influencer’s content. A good engagement rate is a sign that an influencer can affect the purchase behaviors of their audience. A recent study showed that Instagram influencers who have 5k to 10k followers have a better engagement rate than the big ones.

Authenticity

Authenticity is the single most important metric which makes one an influencer. People will most likely follow the person whom they feel authentic. Therefore, when searching for influencers, take a look at their content and see how authentic their content and thoughts are. How much their audience believes and follows their opinions.

An influencer with authentic content can bring positive perceptions to your brand.

Personality & Niche

A good influencer marketing campaign is actually successful, when the influencers promote the brand which is technically fit to their personality, niche, content, and industry.

3. Where to find the relevant influencers

Influencer marketing is all about genuine people, advocating your brand. It is not restricted to big celebrities. So, how do we find those genuine people? Here’s the answer:

Hashtags

With hashtags, it is easy to find content on social media. You can search for hashtags that are relevant to your brand and similarly the people using those hashtags. Here’s how:

  1. Search for #sponsored #ad #influencer #blogger and #[Yourbrandcategory], and see what content appears
  2. Let’s say you find a pleasing picture, then see the creator’s profile
  3. If similar content is there which you liked earlier, see whether they are from the same niche your brand belongs to
  4. If they have a good number of followers, calculate their engagement rate using different tools. That way, you will get a rough idea of the worth of that content creator
  5. If they seem to satisfy all the conditions, mark them on your list of potential influencers

Social Media

You can find relevant influencers on social media by searching for those who are already talking about your business or alike. Different blogs and social media mentions will help you find such people.

Here, social media listening tools will make it easier for you to find the content people have created about you. For example, if someone has created their content on bicycles, and you deal in same, you definitely would want to engage them.

Google Alerts

Google Alerts can be a good source of information when searching for content related to your business. Just create alerts of your relevant keywords and you will start receiving alerts whenever someone writes about related topics.

Let’s say you want to promote your business on the web but don’t know the leading or relevant websites, Google alerts will help you in finding them.

Influencer Marketing Platforms

These platforms can help you easily find influencers from different niches. You can access their database and filter your search as per the category, social media platforms, engagement, followers, and more.

To help you look for your best match of influencers, Walee is there! We are Pakistan’s largest and growing influencer network with more than 80,000 influencers onboard.

You can register on Walee as a business, run campaigns, track performance; all in real time.

How to approach the influencers?

Once you list down all the potential influencers for your business, it’s time to approach them. Below are some ways you can use for outreach:

1. Introduce yourself meaningfully

When you find the right people for your campaign, then first be a follower of them. Engage and share their content, comment on their posts, showing appreciation of their work.

As you appreciate them, you can introduce yourself in a direct message with the reference of their content you liked and shared.

2. Share your proposal

After you place yourself in the eyes of influencers, send them a proposal which win their hearts. Below can be the details you may include:

  1. You and your business’s details
  2. How you came to know about them
  3. What are the specifications of the campaign
  4. What they will get in return (monitory or else)

Try to keep every detail transparent and discuss it with the influencers after you send them the proposal. Take them on a call or meet them and cater to their concerns. Similarly, try to build a friendly or casual relationship with them so that they can stay longer with you.

Lastly, follow up with them after a few days.

This is how you can find the influencers for your outreach campaigns, create healthy relationship with them, and make them your brand’s advocates.

Want to kick-start your next influencer marketing campaign? Sign up on Walee today or connect with us for more details.

Have you followed these hilarious Instagrammers of Pakistan?

Have you followed these hilarious Instagrammers of Pakistan? 1200 628 mahrukh

Shoutouts, reviews, reactions, unboxing – these are the words we are living in today. However, be it a toddler or a senior citizen, everyone is hooked to content consumption around the globe. Initially, content creation was a source of entertainment but as the time passed, it turned into a marketing tool creating full time careers. Similarly, the Instagrammers of Pakistan are keeping up the game, creating a bigger impact in the industry.

Influencer marketing in Pakistan has been uplifted exponentially in the past few years considering it being worth $8 billion in 2019 to being a $15 billion industry by 2022, according to a report by Insider Intelligence estimation based on Mediakix data.

Seeing influencer marketing in Pakistan playing a huge role in our lives, a part of us also has developed a secret alter ego which is Pakistan’s biggest influencer that has ever existed – undoubtedly.

If you talk about MY famous influencer alter ego, I’m a very witty influencer who is a cat lady and cannot live without being sarcastic. Basically, just consider me a Ms. Chanandler Bong.

And to keep feeding my secret personality, I follow the most hilarious instagrammers of Pakistan.

Funny videos and memes are the ultimate mood lighteners of an individual. Especially in Ramzan when everyone is struggling being patient, and these influencers create content that puts a smile on your face.

Here are my favorite top 10 influencers who are ruling the influencer market in Pakistan by giving laughing fits.

Ali Gul Pir

Ali Gul Pir a.k.a Waderay Ka Beta is always the first one to hit our minds when we talk about funny Instagrammers of Pakistan.

With 150k+ followers on Instagram and a verified account, Ali Gul Pir is rocking his feed with epic lip-synching and scenes recreation of old and new internet viral videos of Pakistan. Be it Meera’s interview or Maryam Nawaz’s speech; Ali has gotten it all covered with his creative bits.

Raza Samo

Awesomo from the Khujlee Family is, hands down, one heck of an entertaining Instagrammer. Funny content, song covers, awareness content, and everything else – Raza Samo is here as your favorite complete package of content.

Raza Samo is rocking his Instagram with 402k+ followers and flaunting the blue tick. People love Samo because they can relate to him and make their bad days to awesome days with his awesomo videos.

Faiza Saleem

No one, I repeat, NO ONE is unaware of the name Faiza Saleem. She is the first female social media personality to jump into Pakistan’s standup comedy. Faiza runs the sub continent’s first ever all-women stand up troup i.e The Khawatoons. She is also very vocal about women empowerment and body positivity.

Faiza is celebrating her blue tick with 138k followers on Instagram and crazy fans of characters around the country.

Amtul Baweja

Amtul is one of the leading comedians of Pakistan and also runs a blog with her husband Fahad, called Patangeer. We all know patangeer and love how heart melting Amtul and Fahad’s travelling content is. Despite her serious role in Churails, Amtul is quite the opposite on her instagram. Her videos are relatable to literally everybody and always ends up giving us laughing bits.

Amtul has a gorgeous feed with 37k followers on Instagram 48k followers on Patangeer.

Khizar

Khizar Khan a.k.a Khizee is well known for his one liner short videos ending with his legendary bit Tou ye lo lota. Khizer gives you the most useful advice in the most epic way that you get addicted to his videos after some time.

Khizer has a massive following of 133k with one life advice to everyone – #TessionNahiLeni

Arslan Naseer

You are lying if you have never watched any review by Comics by Arslan. There was a time when we used to wait for Arslan to post his review video about the current ad, movie or anything trending. And even today, CBA reviews are always a delight to watch because he magnifies the minute details in unique but a very simple way that makes the viewers go crazy.

Arslan has a verified account with 175k followers on Instagram. In short, I’d really recommend you to binge watch CBA reviews because it never gets old.

Baji Bombastic

Our favorite baji on Instagram grabbed our attention when she told us how much she loves to suffer. Baji updates her feed with quality content of herself giving her followers some advice and answering their questions.

Baji Bombastic or Sheherzade Peerzada became an internet sensation within a few days. And as a result, she is adored by everyone and had a whopping 115k followers showing her love on instagram.

Momin Saqib

From “Maaro Mujhay Maaro” to “Halaat badal gaye, Jazbaat Badal gaye”, Momin Saqib depicts the true emotion of a patriotic Pakistani. You can relate to him so easily and that is exactly why we love his content.

So basically, Momin is an icon for Pakistani youth as he keeps motivating them and helping them out with opportunities. With 347k followers and a blue badge, Momin kills everyone with his humor and as a result, ends up giving Pakistanis a new one liner to obsess over.

Swineryy

Swineryy is, without a doubt, one of the fastest growing instagram accounts to exist. She is definitely one of the globally viral instagrammers of Pakistan. With witty bits and animojies, this anonymous karachi based account is adored by everyone around the globe. Swineryy has given us some amazing characters like a confused koala, a blue maulvi, an alien, a gossip aunty, and so many more.

Swineryy has 185k followers all around the world and still nobody knows who is this talented woman behind this account. Maybe this is the curiosity that keeps us hooked to their content and we wait impatiently for the next video to be uploaded.

Pir Ahmed

TikToker Pir Ahmed was a heartthrob on the app for having a cute smile to becoming one of the new faces of Elan. Pir started off with lip-synching videos but now his Instagram is all about desi video memes.

Above all, Pir enjoys 131k followers on his Instagram and is very consistent with his funny content on his profile.

If you haven’t followed any one of them, you should! Because it’s time to make your instagram newsfeed a lot better!

These are just some of the hilarious Instagrammers of Pakistan that I like, there are many more that you can discover yourself.

Becoming an influencer is solely dependent on how passionate you are. If you are witty and passionate enough to spare time on what you love to do, you can also become an influencer and rock influencer marketing in Pakistan just like these talented individuals have done.

Do you have more suggestions? Mention your favorite hilarious influencer in the comments below.