#OraanPaisaAsaan

Platform:
Content:50+ posts and stories by influencers
Total Impressions:1 Million+
Signups:35% above targets
CTR from ads:50% above target

Campaign Objective

To generate brand awareness and leads using Walee’s Impressions campaign

Oraan’s Story

Oraan is Pakistan’s first female-led fintech aiming to empower women financially. Oraan makes the savings journey flexible, simple,and reliable via their three core services:

  • Oraan Committee
  • Oraan Wealth
  • Oraan Coach

Campaign Targets

  • 500,000 Impressions
  • Influencers creating quality content
  • First-time User Signups

Campaign Deliverables

  • Generate leads by filling information request forms
  • Engage with tech-savvy women influencers
  • Get great content  to build awareness of Oraan’s brand and services

Influencer & Affiliate Tasks

  • Motivate followers on social media to sign up for Oraan and get free membership
  • Create interesting content such as experiences and thoughts about Oraan, with their followers
  • Use hashtags #Oraan #DareToDream #OraanPaisaAsaan and #MakeItHappen on their content
  • Motivate interested people to sign up Oraan membership against 70 PKR per signup

Result

Exceeded the required impressions results by 104% with sign up target exceeding by 34% and CTR results from ads resulting in above market average stats.

Content Highlights