[Lahore, Feb 14, 2024]: The Pakistan Cricket Board (PCB) and Walee have sealed a historic partnership for the digital streaming rights for HBL PSL 9 and 10. This momentous event signifies a shared vision of cricket's future through state-of-the-art digital streaming services provided by WALEE.

The signing ceremony, held at the PCB headquarters on Tuesday, February 13th, 2024, brought together key stakeholders from both entities. Ahsan Tahir, CEO of Walee Technologies, alongside Salman Naseer, COO PCB, Naila Bhatti, League Commissioner, and other senior leadership, graced the occasion with their presence.

“Walee has emerged as a formidable contender in the digital media industry with an unprecedented bid, and we are delighted to join forces with them. Their understanding of the evolving landscape of digital sports broadcasting aligns seamlessly with our vision for the future of cricket. We eagerly anticipate delivering exceptional streaming experiences for the upcoming HBL Pakistan Super League Seasons 9 and 10” – Salman Naseer, COO PCB stated.

“We are honored to bring a very different digital experience for the fans, by the fans,” Tahir remarked. “With Snack Video as the parent digital platform for PSL Seasons 9 and 10, we are poised to deliver unparalleled streaming experiences to cricket fans across Pakistan” – stated Ahsan Tahir, CEO Walee. Walee and PCB, both believe this as a symbolic gesture of inclusivity, uniting stakeholders in a shared vision of cricket and digital innovation reaching new heights.

WALEE beat established media players with a PKR 1.875bn bid to secure the digital broadcasting rights for HBL PSL 9 and 10, which is 113% more from the value for the last two years.

Launched in November 2019, Walee stands as Pakistan’s leading influencer marketing and social commerce platform. With a vision centered around fostering the creator economy, Walee has become the preferred platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities.

Walee’s MarTech suite, including Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center, operates with a commitment to compliance and corporate governance, holding the distinction of being the first and only MarTech player in Pakistan to achieve six ISO certifications.

For media inquiries, please contact:

Anum J. Khan

Sr. Marketing Manager

WALEE, MENAP’s largest creator economy player, is thrilled to announce a landmark strategic move – the take over of operating rights for the Snack Video platform in Pakistan. This takeover not only strengthens Walee’s position in digital content, live-streaming, AdTech, and gaming services but also revolutionizes the creator economy in the region.

Muhammad Ahsan Tahir, Group CEO of Walee, shares his vision:

“We’re embarking on a transformative journey. This take over signifies a quantum leap in our capabilities, allowing us to bring unparalleled digital experiences to Pakistan. Our focus will be on leveraging Snack Video’s dynamic platform to introduce cutting-edge content, advanced AdTech solutions, and immersive gaming experiences. We are particularly excited about integrating Augmented Reality features, offering an unmatched branding experience to advertisers and brands in Pakistan.”

Owen (秦扬), Head of South Asia and SouthEast Asia at Snack Video, comments on the partnership:

“Recognizing Walee’s influential position and trust within media touchpoints, especially among Gen Z and Alpha audiences, Snack Video is proud to partner with a company that embodies innovation and user empowerment. Walee’s commitment to democratizing storytelling and supporting a wide spectrum of creators aligns perfectly with our vision for the future of digital content.”

Highlights of the Take over:

Exclusive Operational Rights: Walee Technologies now exclusively operates Snack Video in Pakistan, encompassing content operation, commercialization, live streaming revenue, and marketing rights.

Innovative Features and Updates: Walee is set to introduce AR features and provide the latest in digital content, AdTech, streaming technology, and user monetization, ensuring the Pakistani audience remains at the forefront of digital advancements.

Enhanced Branding and Advertising Solutions: With its unique Data Management Platform, Walee will offer hyper-targeted advertising, unprecedented contextual marketing, and enhanced campaign monitoring, setting new standards in the advertising realm.

Commitment to the Creator Economy: As a pioneer in Pakistan’s creator economy, Walee’s investment will empower both digital and analog creators, addressing challenges in the media supply chain and fostering inclusive growth.

Founded in November 2019, Walee has rapidly become Pakistan’s leading influencer marketing and social commerce platform. It boasts over 150,000 influencers, and 5,000 merchants, and operates across nearly 300 cities. Walee’s MarTech suite is a testament to its innovation, offering services like Creator Insights, Influencer Marketing, Social Commerce, Social Listening, and a Digital Service Center. The company, headquartered in Islamabad and with six offices across four countries, is distinguished by its compliance and corporate governance, being the first and only MarTech player in Pakistan to secure six ISO certifications.

Kuaishou Technology, a leading Chinese publicly traded company, is recognized globally as a major player among the top internet companies with a user base surpassing 5 billion and over 250 million content creators. As a prominent content community and social platform, Kuaishou is founded on the belief that each individual’s uniqueness and talents can create meaningful engagement and value. The company is dedicated to enhancing content creation tools and services, enabling people to easily record, share, and express their lives. Kuaishou’s platform facilitates the discovery of creators, businesses, and a diverse range of content, products, and services, aiming to work closely with value creators to enrich the choices and experiences of its users.

[Jan 17, 2024] — WALEE, Pakistan’s leading Creator Media and Social Commerce platform, have been triumphant in their bid for the digital live streaming rights of the highly anticipated Pakistan Super League (PSL) Seasons 9 and 10. Last week, WALEE beat established media players by coming in as the highest bid to secure these rights. This marks a significant disruption to how 130 million Pakistanis will experience the PSL.

“Our goal is to create an unmatched streaming experience for Seasons 9 & 10. As Pakistan’s leading MarTech company, we saw the digital ecosystem stumble and fumble with sustaining the Live experience in the past seasons of PSL. Our team is extremely passionate about elevating the LIVE experience, creating immersive activations and exciting new engagement features for Pakistani fans. This underscores our dedication to establishing an elevated benchmark for Live streaming in Pakistan”, commented Ahsan Tahir, CEO Walee.

The upcoming PSL Seasons 9 and 10 promise to unveil unprecedented features and innovations, reshaping the digital sports entertainment landscape. This includes interactive storytelling and tech-fueled exploration, setting the stage for the future of sports streaming. Ahsan added, “Soon we will be announcing our platforms and streaming partners. With 60% of Pakistan being digitally savvy, we believe the time is right to bring in strong new platforms and introduce new monetization opportunities for the team owners as well.”

“We are gearing up to deliver a game-changing cricket streaming experience. We’re not just starting over; we’re changing how Pakistanis consume cricket digitally. Being proudly Pakistani, we will ensure that fans not only get a world-class CDN, low-latency streams and superior technical infrastructure; but also experience never-seen-before LIVE engagement features and digital native content from players, teams and fans”, stated Ali Imran Memon, SVP Creator Media & Marketing at Walee.

Launched in November 2019, Walee stands as Pakistan’s leading influencer marketing and social commerce platform. With a vision centered around fostering the creator economy, Walee has become the preferred platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities. Walee’s MarTech suite, including Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center, operates with a commitment to compliance and corporate governance, holding the distinction of being the first and only MarTech player in Pakistan to achieve six ISO certifications.

For media inquiries, please contact:
Anum J. Khan
Sr. Marketing Manager
anum.khan@walee.pk

Jan 10, 2024 – In a historic breakthrough, Walee, Pakistan’s premier Creator-Tech platform, has emerged victorious in securing the exclusive live streaming rights for the upcoming Pakistan Super League (PSL) Seasons 9 and 10, clinching the deal with an impressive PKR 1.875 Billion. This strategic move not only signifies Walee’s foray into the digital broadcasting sphere, but also underscores its steadfast commitment to innovation and growth, championed by Pakistanis, for Pakistan.

Amidst fierce competition from industry front-runners such as Geo, Ten Sports, HUM TV, ARY, Daraz, Tamasha, Myco, and Trans Group, Walee’s win stands out as a testament to its evolving prominence in the live streaming arena. 

Co-founded in 2019 by Samina Seth and Ahsan Tahir, Walee tapped into the power of their vibrant creator ecosystem – a constellation of relatable gamers, tech-savvy bloggers, and streetwise vloggers whose voices resonate deeply with the young PSL audience. These aren’t just influencers; they’re trusted micro-communities embedded in the fabric of how Gen Z and Alpha consume content.

Leveraging its unique background in the Creator Economy, working closely with over 150,000 influencers in Pakistan, Walee aims to revolutionize the digital viewing experience for the 130 million Pakistanis on various digital platforms.

“We are proud to announce our successful bid for the Live Streaming Media Rights for PSL Seasons 9 and 10, marking a significant milestone for Walee. As we commence this exciting journey, our goal is to elevate the PSL digital experience to unprecedented heights. The magnitude of this investment becomes possible through the support of patriotic, data-literate advertisers who recognize Walee as the sole platform boasting the highest trust media touchpoints, attracting both Gen Z and Gen Alpha customer segments,” stated Ahsan Tahir, Co-founder & CEO of Walee, the largest creator economy ecosystem in the MENAPT region.

As a Pakistan-born and Pakistani-owned technology ecosystem, Walee is dedicated to democratizing storytelling and empowering creators across diverse social strata, transcending conventional pedigrees. Tahir emphasized, “Our extensive creator network, coupled with innovative digital experiences in PSL Seasons 9 & 10, is poised to captivate this demographic with unparalleled authenticity. This triumph, four years in the making, serves as a testament to our steadfast belief in Pakistan’s narrative. Our partner BSports and us, stand ready to facilitate a seamless connection between PSL and its advertisers with the dynamic audiences of Gen Z and Gen Alpha, driven by data, chai, and unyielding ambition.”

As Walee continues to redefine the boundaries of what is possible, audiences can expect an unparalleled viewing experience during the upcoming PSL seasons 9 & 10.

About Walee
Walee, launched in November 2019, is Pakistan’s leading influencer marketing and social commerce platform. With a vision to grow the creator economy, Walee has become the go-to platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities. Walee’s MarTech suite includes Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center. The company is known for its compliance and corporate governance practices, being the first and only MarTech player in Pakistan to achieve six ISO certifications.

For more information, visit www.walee.com.

Discover more about WALEE at www.walee.pk 

Media Contact: Anum Khan – anum.khan@walee.pk 

Lahore, September 12, 2023 – Walee Technologies Pvt. Ltd. (Walee), Pakistan’s frontrunner influencer marketing technology company, has joined hands with Cheetay Pakistan, the country’s leading delivery startup, in a broad ranging marketing partnership covering social commerce, creator media and collaborations on product. The Memorandum of Understanding (MOU) signing was held at Cheetay’s Lahore Headquarters where the teams exchanged views on the various challenges and opportunities in the landscape.

Under this partnership, Walee and Cheetay teams will work together to drive acquisitions using the media opportunities in the influencer and creator ecosystems. Cheetay aims to supercharge the reach and impact of their marketing campaigns delivering customer value and engagement. The teams will also work together on product opportunities and building the Cheetay’s Sahar brand together.

Speaking about the partnership, Ali Imran Memon (SVP Creator Media @ Walee) said, “We are thrilled to collaborate with Cheetay Pakistan. This partnership reflects Walee’s commitment to driving innovative influencer marketing solutions that create meaningful connections between brands, creators and their target audiences. We look forward to achieving new milestones and delivering exceptional value to the Cheetay brand and their customers.”

Walee is the only Influencer Marketing platform in Pakistan that offers accurate data and discovery for over 160,000 influencers, campaign measurement across full funnel objectives and a transparent ecosystem that benefits both brands and creators. Under this broad ranging partnership, the Walee team will deliver geo-tailored solutions to Cheetay in their core cities, Lahore and Islamabad/Rawalpindi.

Cheetay Pakistan’s Head of Product, Ms. Nazia Hashmi Ahmad stated, “Cheetay is excited to partner with Walee after the launch of its unique gamified loyalty program. Cheetay offers premium Grocery, Pharma, Food and Gifting solutions across Lahore, Islamabad and Rawalpindi”

Discover more about WALEE at www.walee.pk
Download WALEE App at Google Playstore or Appstore
Media Contact: Asna Hassan Rizvi asna.rizvi@walee.pk

Islamabad, September 12, 2023 – Walee hosted its Creators Academy Season 2 launch with some of Pakistan’s top creators and marketing teams at the Walee HQ in Islamabad. The event followed 4 days of shoots with the top creators recording the next instalment of Walee Creators Academy.

Walee Creators Academy serves as a dedicated and innovative platform designed with a clear mission in mind: to birth and nurture the next generation of content creators, influencers and key opinion leaders in Pakistan. It’s an initiative that seeks to give back and make the industry accessible and sustainable – for both creators and brands.

Ali Imran Memon (SVP Creator Media @ Walee) addressed the industry’s murky supply chain and emphasised Walee’s proactive role in bridging the gap between creators and brands. He went on to mention that the industry had stagnated due to a trust deficit and that Walee has taken on the mission to bridge the gap between Creators and Brands. He highlighted Walee’s unique platform, which provides discovery, data and measurement for brand campaigns. With Walee’s insights and unwavering commitment to transparency in the supply chain, brands can rest assured that investments in Creator Media yield strong ROI.

The event saw participation from prominent brands like Jazz, Telenor, ONIC, HBL, Dao Proptech, Easy Paisa, Transworld, LeyJao, Starcom, Brainchild, Z2C and Jacked Nutrition. On the creators’ side, notable attendees included Hira Attique, Falaq Shahid, Byrooj, Hamza Bhatti, Syed Owais Ali, Ramma Jaffri, Khayyam Sajid, Mahnoor Shaukat, and Haris Mehmood.

The initiative aimed to foster meaningful interactions between creators and brands. Brand teams and creators engaged in fruitful discussions and candidly addressed the challenges they encounter when working with each other. The sundowner event ended with the Walee team promising that this is not just a beginning, but the dawn of an exciting journey ahead. 

Discover more about WALEE at www.walee.pk
Download WALEE App at Google Playstore or Appstore
Media Contact: Asna Hassan Rizvi asna.rizvi@walee.pk

WALEE, Pakistan’s first influencer marketing platform is on the mission to unify the creator economy. Walee has established a reputation as a strong MarTech players with its use of data and AI to help advertisers in Influencer marketing. And now, Walee is taking the same technology and aiming to help Creators with their “Walee Partners” program. The AI-powered program aims to provide creators with advanced insights, inspirations, predictive analytics. With the launch of this groundbreaking program, WALEE takes a giant leap towards realizing the vision to identify how creators can tap into new technology, data, and AI and be able to provide a product that adds value to their ‘creator careers’ by teaming up with none other than one of Pakistan’s biggest creators, Waliya Najib.

Waliya has taken on the role of Creator partner on this project. Her first hand experience as a creator with over 1.4 million followers, provides WALEE with valuable insights and perspective to help further develop technology that will benefit fellow creators in the creator economy.

The product is slated to contain exciting features such as: 

1) Smart Profiling; match with similar interests, and niches.
2) Data-Driven Insights; Walee’s proprietary Influencer Insights Report with over 70 data points helps Creators produce better, more impactful content
3) Personal Creative Assistant: AI-tailored recommendations and insights to inspire their creative journey, fostering growth.
4) Performance & ROI Predictions: Empowering creators with the foresight for maximum reach and engagement with predictive outcomes .
5) Streamlined Partnerships: Seamless workflows for influencers and brands to enhance efficiency in their content creation journey.

The collaboration with Waliya Najib is a testament to WALEE’s commitment to fostering innovation and continuing to generate revolutionary change within the influencer ecosystem. This collaboration is set to elevate the landscape, serving as a trailblazing example of how AI and creativity can fuse together to redefine how content is created and consumed tomorrow.

WALEE, the leading MarTech platform in Pakistan and the MENA region, proudly sponsored the Pakistan Young Lions Competition, organized by the Pakistan Advertisers Society (PAS). The event unites young marketers nationwide, allowing them to display their creative talent and problem-solving skills to expert judges.The winners will represent Pakistan in the 2023 global competition at the Cannes Lions International Festival of Creativity.

PYLC Competition & Team Formation

The competition invites advertising and branding professionals aged 30 or under to solve a marketing brief in 24 hours. The competition was divided into two categories: The Young Marketers Competition (YMC) and the Young Digital Competition (YDC). As a total 76 young professionals teamed up in pairs, forming 38 teams of participants in each contest. The brand assigned in the YMC was The Citizens Foundation (TCF), while the YDC participants worked on WALEE’s brief. The challenge required the teams to incorporate WALEE’s Influencer Marketing (IM) tool to create solutions for their respective cases.

WALEE’s powerful social listening AI forms the foundation of the unique IM tool. It provides users with Influencer Quality Scores (IQS), a proprietary scoring system to identify the right influencer mix for a brand’s campaign. The scoring is based on multiple important and relevant factors such as reach, engagement, impressions, and content analysis.

Team IMF from AdCom won the YDC, while Team Snack from CBL was victorious in the YMC category. The 4 winning participants will get a unique opportunity to represent Pakistan at the Cannes Lions International Festival of Creativity. They will be competing against national winners from other countries at the prestigious global platform.

CEO Walee Remarks

Ahsan Tahir, CEO of WALEE, expressed gratitude for sponsoring PYLC and commended the young leaders’ efforts in the event. As a technology company, we understand the importance of fostering innovation and leadership in the next generation, and are proud to contribute to this important initiative.”

WALEE’s sponsorship further strengthens its commitment to fostering the next generation of Pakistan’s marketing and advertising leaders. As an organization dedicated to empowering emerging talent, WALEE values and celebrates initiatives that showcase the country’s exceptional skills and capabilities to the world, providing access to cutting-edge technologies that enable them to reach their full potential.

In pursuit of this mission, the organization also previously established the WALEE-NUST Center of Excellence (WNCE) and by supporting such initiatives, WALEE is making a significant contribution to the development of emerging talent in Pakistan.

Lahore, 9th January 2023: WALEE entered the new year by partnering with Future Fest 2023, the biggest tech conference of Pakistan, which was held in Lahore on the 6th, 7th, and 8th of January, at the Expo Center Lahore.

WALEE hosted a special session at the event on the 7th of January. Ahsan Tahir, WALEE’s CEO and co-founder, served as a keynote speaker and curator for the ‘Marketing and Advertising Track.’ He delivered his speech on the ‘Next Evolution of Influencer Marketing.’ In his presentation, he discussed future trends and the use of creator content beyond social channels.

WALEE also organized an exciting panel discussion with a twist of buzzer-round titled ‘Creator Economy – A Battleground’, where two cross-functional teams consisting of content creators and brand-business leads, competed to answer questions related to the creator industry. The audience and attendees alike filled the session to full capacity and greatly appreciated it.

The expert KOL panel included six industry veterans including Haris Ahmed; Senior Brand Manager at Fatima Fertilizers, Salman Parekh; Content Creator and owner of WearManto, Shakih Daniyal; award-winning Creative Consultant and NFT Artist, Fareeha Waheed; Senior Manager Digital Marketing at Stylo, Aiman Bashir; Senior Brand Manager Nescafé at Nestlé Pakistan and Muneeb Nawaz; lead fashion designer & CEO of his own label-brand.

Sohaib Hassan, Senior Marketing Manager at Amreli Steels, moderated it. Asna the VP Marketing at WALEE, while commenting on the session said ‘All the hardwork and effort into planning this session has been rewarded back and in great abundance. We are so pleased with the outcome. We had a FULL HOUSE at Future Fest 2023, and the twist of a buzzer round really added a fun flavour to the panel. The audience loved it and we are truly grateful for all those who attended and made this quite a success’.

Ahsan addressed the challenges that brands face in the modern advertising landscape. ‘As we have transitioned from industrial, consumer, and knowledge eras into the creator economy, it has given us unprecedented access to information in the form of online content, live streams, and short and long format videos, however, attention still remains the most valuable and scarce commodity that brands have to grab through social media.

This is where the integrated Influencer Marketing service platform of WALEE can help them achieve a unified and authentic voice’. Ahsan, an entrepreneur, has led data-centric teams and organizations worldwide for over 10 years. Highly skilled in solving optimization problems for critical businesses including; telcos, banks, media companies, and other major verticals. He is proficient in using big data and advanced analytics to design scalable and long-lasting data value chains.

The three-day mega event brought together the best of Pakistan’s tech industry with 50,000+ attendees, participation from over 500 startups, 300+ speakers (from both the public and private sectors), 200+ exhibitors, 100+ media, 50+ investors, 40+ industries, and 30+ countries. Sohaib Hassan Senior Manager Marketing Amreli Steels and LinkedIn Content Creator with 45,000+ Followers, summed up the session highlights with these words ‘Emerging topic, a panel of veterans, beautiful weather and some great hospitality. What else could you have asked for? Thank you so much team WALEE for giving this opportunity to moderate a panel discussion on “Creator Economy and Influencer Marketing” at Future Fest’ 23. I absolutely loved it!’.

Leyjao.pk, an eCommerce store that has a loyal fan base and is famous for introducing quality products at economical prices, partners with Walee Technologies to manage all their Mobility Marketing campaigns in Pakistan.

With our Business Intelligence systems, Walee will identify and spread Leyjao’s message to all the relevant vicinities where their target audience is available. Our solutions will also enable Leyjao to penetrate the market by tapping an audience similar to their customer base.

According to a survey conducted by The Pakistan Social and Living Standards Measurement (PSLM), almost 93% of households in the country reported having a mobile/smartphone. The percentage is higher in urban areas (96%) than in rural areas (91%). Source: Dawn Report 2021

Our accessible and user-friendly dashboard will allow Leyjao’s team to access data logs, and track campaign KPIs and other analytics to optimize campaign performance.

Muhammad Omer Ghauri, Business Development Analyst at Walee, said, “We are excited to have Leyjao onboarded and committed to achieving the KPIs that we have promised to deliver to Leyjao. They will see an increase in their growth after these campaigns are completed. We are hopeful to serve them on a long-term basis.”

Commenting on the collaboration, Leyjao’s representative said, “This partnership will help us to improve our customer services and open up a new dimension to approach the market.”

The introduction of technology will play a pivotal role to pin point customer pain points if any. The major factors that contributed to winning this partnership were Walee’s access to real-time market data, our expertise in mobility marketing, and the competitive rates.

If you are looking to reach your customers in a more personalized way, either by influencer marketing, mobility marketing, social commerce, or social listening, our solutions are there to serve your purpose. Get in touch with us today.