PCB and Walee Signed Deal For Digital Broadcasting Of HBL PSL 9 and 10

[Lahore, Feb 14, 2024]: The Pakistan Cricket Board (PCB) and Walee have sealed a historic partnership for the digital streaming rights for HBL PSL 9 and 10. This momentous event signifies a shared vision of cricket's future through state-of-the-art digital streaming services provided by WALEE.

The signing ceremony, held at the PCB headquarters on Tuesday, February 13th, 2024, brought together key stakeholders from both entities. Ahsan Tahir, CEO of Walee Technologies, alongside Salman Naseer, COO PCB, Naila Bhatti, League Commissioner, and other senior leadership, graced the occasion with their presence.

“Walee has emerged as a formidable contender in the digital media industry with an unprecedented bid, and we are delighted to join forces with them. Their understanding of the evolving landscape of digital sports broadcasting aligns seamlessly with our vision for the future of cricket. We eagerly anticipate delivering exceptional streaming experiences for the upcoming HBL Pakistan Super League Seasons 9 and 10” – Salman Naseer, COO PCB stated.

“We are honored to bring a very different digital experience for the fans, by the fans,” Tahir remarked. “With Snack Video as the parent digital platform for PSL Seasons 9 and 10, we are poised to deliver unparalleled streaming experiences to cricket fans across Pakistan” – stated Ahsan Tahir, CEO Walee. Walee and PCB, both believe this as a symbolic gesture of inclusivity, uniting stakeholders in a shared vision of cricket and digital innovation reaching new heights.

WALEE beat established media players with a PKR 1.875bn bid to secure the digital broadcasting rights for HBL PSL 9 and 10, which is 113% more from the value for the last two years.

Launched in November 2019, Walee stands as Pakistan’s leading influencer marketing and social commerce platform. With a vision centered around fostering the creator economy, Walee has become the preferred platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities.

Walee’s MarTech suite, including Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center, operates with a commitment to compliance and corporate governance, holding the distinction of being the first and only MarTech player in Pakistan to achieve six ISO certifications.

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